Over the past few weeks, four of the largest beverage majors in the world—AB InBev, Heineken, Molson Coors, and Diageo—opened their books for earnings season. The same theme runs through all four reports: core alcohol businesses are largely stagnating, while

As funding tightens and margins compress, alcohol alternatives head toward consolidation via multi-brand aggregators that centralize operations and scale.

Rande Gerber explains how Crazy Mountain, his non-alcoholic beer brand with George Clooney, favors product quality over celebrity hype to build repeat buyers.

Esspo and Esprizio take opposite occasion strategies in espresso sodas, one chasing afternoon energy, the other positioning as a broader cocktail alternative.

THC beverages like oHHo lower cannabis adoption barriers by fitting into familiar drinking rituals, making them easy entry points for new and returning users.

Non-alcoholic wine sparks strong initial consumer interest but struggles with repeat purchases, acting more as a transitional product than a lasting habit.