β³ Quarterly Report
The State of Alcohol Alternatives
The quarterly report on the category. Built on our database and surveys of 2,000+ American consumers.
October 2026 EditionΒ·Out October 27Β·$2,495
Pre-order now and itβs in your inbox on release day. Backed by our answer guarantee.
From the experts who understand the category.
Most of what exists on alcohol alternatives is either a trend piece or a survey run by generalists. The State of Alcohol Alternatives is the category report from analysts who know the category inside and out, combining our surveys of 2,000+ American consumers with proprietary data on 3,800+ products.
CategoryThe category mapped by segment, with the data cuts that matter, plus notable launches, distribution moves, and funding across the quarter.
ConsumerWho's buying, how often, what for, and what's changingβoccasions; motivations; barriers.
OutlookWhat the data says about the next two quarters.
Answer guaranteeIf the report doesnβt answer the question you bought it for, book an hour with our team within 60 days of purchase and weβll answer it from our proprietary data and category expertise.
MethodologyTwo consumer surveys: a weighted national survey of 1,149 U.S. adults 21+ (YouGov, Oct. 14–15, 2026) and an unweighted survey of 1,003 category participants (Prodege, Oct. 8–16, 2026). Category activity across Q3 2026 (July 1–Sept. 30). Dry Atlas database as of Sept. 30, 2026.