The quarterly report on the category. Built on a national consumer survey and the Dry Atlas database.
Most of what exists on alcohol alternatives is either a trend piece or a survey run by generalists. The State of Alcohol Alternatives is a quarterly report from experts that know the category inside and out, combining a national consumer survey with proprietary data on 2,000+ products.
Who's buying, how often, what for, and what's changingβawareness, trial, and affinity across the category's leading brands; occasions; motivations; barriers.
Launches, pricing, distribution, and funding across the quarter.
What the data says about the next two quarters.
National consumer survey, n=2,000, fielded quarterly on the Prodege network, plus Dry Atlas database data as of quarter end. Full methodology in every report.
Ships October 2026, data as of September 30.
The quarterly report on the category. Built on a national consumer survey and the Dry Atlas database.
Notify me Q3 2026 edition ships October 2026, data as of September 30.