β³ Reports
The State of Alcohol Alternatives
The quarterly report on the category. Built on our database and national consumer surveys.
From the experts who understand the category.
Most of what exists on alcohol alternatives is either a trend piece or a survey run by generalists. The State of Alcohol Alternatives is the category report from analysts who know the category inside and out, combining our national consumer surveys with proprietary data on 3,000+ products.
ConsumerWho's buying, how often, what for, and what's changingβoccasions; motivations; barriers.
CategoryLaunches, distribution, and funding across the quarter.
OutlookWhat the data says about the next two quarters.
MethodologyTwo national consumer surveys, n=1,000 each, fielded the second week of October 2026. Category activity across Q3 2026 (1 July–30 September). Dry Atlas database as of 30 September 2026.
Pricing
October 2026 Edition ships by October 31. Buy now and youβll be the first to receive it.