Dry Atlas

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The non-alc consumer read your category team doesn’t own

Make your 2027 non-alc and portfolio calls on the alcohol-alternatives buyer, not the parent brand’s drinker. A company-wide license to The State of Alcohol Alternatives puts that read in front of your whole team.

Non-alc insight usually sits across several category teams. Nobody owns it, so non-alc decisions get made on data built for the full-strength brand.

Book a call with Douglas

Licensed by agreement, on an order form and invoice.

What’s included

One license for your whole team

The quarterly reportThe State of Alcohol Alternatives, on the U.S. market for non-alcoholic beer, wine, spirits, ready-to-drink cocktails, and THC-infused beverages. Licensed one edition at a time, starting with the October 2026 Edition.
Company-wide useOne license covers everyone at your company’s legal entity. Share it internally, cite it in your work, and use it in your internal AI tools.
A briefing for your teamA 45-minute session with Victoria Watters on the edition and your team’s questions about it, scheduled at your request.
The answer guaranteeIf the report doesn’t answer the question you licensed it for, we’ll answer it from our proprietary data and category expertise.

How it works

No card checkout, no seat counting

01

A call with Douglas

Tell us what your team is deciding this year and who needs access.

02

An order form and invoice

We license by agreement, so it goes through your usual procurement process.

03

Access for your team

Everyone at your company’s legal entity gets the edition, and you book the briefing when it suits you.

Why Dry Atlas

Primary data, from people who ran the shelf

The dataEach edition is built on our own surveys of 2,000+ American consumers, fielded every quarter, read alongside a product-level map of the category.
The reachOur insights reach 7,000+ professionals at The Coca-Cola Company, Moët Hennessy, Diageo, and 1,000+ other beverage companies.
No paid coverageA license buys the data, never a say in what we publish. Licensee names stay private.
The operatorsBefore Dry Atlas, Douglas and Victoria Watters opened Spirited Away, America’s first non-alcoholic bottle shop, and ran it for five years until its acquisition.

Give your team the non-alc consumer read

Douglas will walk you through the current edition and what a license covers for your team.

Book a call with Douglas