Dry Atlas produces custom reports for beverage brands and companies navigating the alcohol alternatives category. When the State of Alcohol Alternatives doesn't answer your question, we build the report that doesβscoped to your strategic questions, insider depth, research-grade output, built to be acted on.
The large research firms bring methodological rigor at scale. What they don't have is a deep understanding of a nuanced category, or a direct line to those building it. We do: we track alcohol alternatives and nothing else, and we know the brands and the category dynamics because we follow them every week, not because we ran a one-off scan.
Our co-founders launched Americaβs first dedicated alcohol alternatives retailer in 2020, covered by the New York Times, the Wall Street Journal, and Vogue, and acquired by a private equity firm in 2025. Weβve made the assortment, pricing, and merchandising calls this category forces.
Six-plus years of relationships with hundreds of founders, retailers, distributors, and investors. We know whatβs hitting shelves and why, and whatβs moving before it shows up in panel data.
Every report synthesizes established quantitative sources (e.g., NIQ, Circana, IWSR), cited with time period and channel scope, layered with our proprietary database of 2,000+ products and our own quarterly national consumer survey. Where your question requires it, we commission primary research: custom consumer surveys designed, fielded, and analyzed within the engagement.
Not a 100-page data dump. A focused, research-grade report scoped to your decisions, delivered in a live working session where we put the findings to use.
Defined and benchmarked the real competitive fieldβwho the comparison set actually is, and how the brand stacks against itβto drive a high-stakes investment narrative.
Commissioned a survey of the brandβs lookalike consumerβmotivation hierarchy, occasion and displacement, purchase triggers, and on-premise behaviorβto sharpen positioning and targeting in a critical window for the brand to prove velocity.
Analyzed the consumer and competitive landscape and delivered recommendations for repositioning existing non-alc SKUs to improve velocity.
Mapped the white space for new products across the U.S. and LatAm.
If your question isnβt here, itβs the kind weβre built to scope.
We talk through the strategic decisions in front of you and diagnose the questions underneath them.
A written proposal within 48 hours: defined questions, scope, timeline, and a fixed report price. No obligation.
We build the report using our primary relationships, cited quantitative sources, andβwhere the question requires itβcommissioned consumer surveys.
A decision-ready report, presented in a live working session where we put the findings to use together.
βYour competitive analysis report was absolutely spot on! It is smart, concise, and accurate. Really, really great job!β
βAbsolutely packed with insight. I knew it would be a good one, and it was even better. Dry Atlas was the dream team for this project.β
Tell us what you're trying to decide. We'll tell you whether a custom report is the right fitβand if it is, you'll have a scoped proposal within 48 hours of the call. No obligation.
Whenever you're ready, we are too.