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↳ Custom research

Confident answers to your hardest alcohol alternatives questions

Dry Atlas produces custom research for beverage companies, from emerging brands to the world's alcohol and soft drink giants. When our State of Alcohol Alternatives doesn't answer your question, we build the report that doesβ€”scoped to your strategic questions, insider depth, research-grade output, built to be acted on.

Book discovery callWritten proposal within 48 hours Β· Projects start at $7,500

Syndicated data has scale. We have the depth.

The large research firms bring methodological rigor at scale. What they don't have is a deep understanding of a nuanced category, or a direct line to those building it. We do: we track alcohol alternatives and nothing else, and we know the brands and the category dynamics because we follow them every week, not because we ran a one-off scan.

We’ve operated in this categoryβ€”not just studied it.Our co-founders launched America’s first dedicated alcohol alternatives retailer in 2020, covered by the New York Times, the Wall Street Journal, and Vogue, and acquired by a private equity firm in 2025. We’ve made the assortment, pricing, and merchandising calls this category forces.
The category talks to us first.Six-plus years of relationships with hundreds of founders, retailers, distributors, and investors. We know what’s hitting shelves and why, and what’s moving before it shows up in panel data.
Sourced, cited, specific.Every report synthesizes established quantitative sources (e.g., NIQ, Circana, IWSR), cited with time period and channel scope, layered with our proprietary database of 2,000+ products and our own quarterly national consumer survey. Where your question requires it, we commission primary research: custom consumer surveys designed, fielded, and analyzed within the engagement.
Built to be acted on.Not a 100-page data dump. A focused, research-grade report scoped to your decisions, delivered in a live working session where we put the findings to use.
↳ Recent reports

Scoped to the decisions the category forces

Competitive-set mapping
Independent beverage brand
Defined and benchmarked the real competitive fieldβ€”who the comparison set actually is, and how the brand stacks against itβ€”to drive a high-stakes investment narrative.
Consumer mindset + targeting
Independent beverage brand
Commissioned a survey of the brand’s lookalike consumerβ€”motivation hierarchy, occasion and displacement, purchase triggers, and on-premise behaviorβ€”to sharpen positioning and targeting in a critical window for the brand to prove velocity.
Portfolio repositioning
Multinational alcohol company
Analyzed the consumer and competitive landscape and delivered recommendations for repositioning existing non-alc SKUs to improve velocity.
Market-opportunity sizing
Multinational beverage company
Mapped the white space for new products across the U.S. and LatAm.

If your question isn’t here, it’s the kind we’re built to scope.

↳ How an engagement works

Bring us your challenge

Discovery callWe talk through the strategic decisions in front of you and diagnose the questions underneath them.
Scoped proposalA written proposal within 48 hours: defined questions, scope, timeline, and a fixed report price. No obligation.
ResearchWe build the report using our primary relationships, cited quantitative sources, andβ€”where the question requires itβ€”commissioned consumer surveys.
Delivery and reviewA decision-ready report, presented in a live working session where we put the findings to use together.
β€œYour competitive analysis report was absolutely spot on! It is smart, concise, and accurate. Really, really great job!”
β€” Founder, independent beverage brand
β€œAbsolutely packed with insight. I knew it would be a good one, and it was even better. Dry Atlas was the dream team for this project.”
β€” Insights Lead, multinational beverage company

Have a question the panel data can't answer?

Tell us what you're trying to decide. We'll tell you whether a custom report is the right fitβ€”and if it is, you'll have a scoped proposal within 48 hours of the call. No obligation.

Whenever you're ready, we are too.

Book discovery callProjects start at $7,500