Dry Atlas
↳ Custom research

Confident answers to your hardest questions

Dry Atlas produces custom research for beverage companies, from emerging brands to the world's alcohol and soft drink giants. Insider depth, research-grade output, built to be acted on.

Book discovery callWritten proposal within 48 hours · Projects start at $7,500

Syndicated data has scale. We have the depth.

The large research firms bring methodological rigor at scale. What they don't have is a deep understanding of a nuanced category, or a direct line to those building it. We do: we track alcohol alternatives and nothing else, and we know the brands and the category dynamics because we follow them daily, not because we ran a one-off scan.

We’ve operated in this category—not just studied it.Our co-founders launched America’s first non-alcoholic bottle shop in 2020, operating it for five years before its acquisition. They’ve made the assortment, pricing, and merchandising calls this category forces, and they understand it from the shelf up.
The category talks to us first.The Dry Atlas team has relationships with hundreds of founders, retailers, distributors, and investors. We know what’s hitting shelves and why, and what’s moving before it shows up in panel data.
Sourced, cited, specific.Every report synthesizes established quantitative sources, layered with our database and survey findings. Where your question requires it, we commission primary research: custom consumer surveys designed, fielded, and analyzed within the engagement.
Built to be acted on.Not a 100-page data dump. A focused, research-grade report scoped to your decisions, delivered in a live working session where we put the findings to use.
Recent reports

Scoped to the decisions the category forces

Competitive-set mapping
Independent beverage brandDefined and benchmarked the real competitive field—who the comparison set actually is, and how the brand stacks against it—to drive a high-stakes investment narrative.
Consumer mindset and targeting
Independent beverage brandCommissioned a survey of the brand’s lookalike consumer—motivation hierarchy, occasion and displacement, purchase triggers, and on-premise behavior—to sharpen positioning and targeting in a critical window for the brand to prove velocity.
Portfolio repositioning
Multinational alcohol companyAnalyzed the consumer and competitive landscape and delivered recommendations for repositioning existing non-alc SKUs to improve velocity.
Market-opportunity sizing
Multinational beverage companyMapped the white space for new products across the U.S. and LatAm and ranked product concepts by viability.

If your question isn’t here, it’s the kind we’re built to scope.

How an engagement works

Bring us your questions

Discovery callWe talk through the strategic decisions in front of you and diagnose the questions underneath them.
Scoped proposalA written proposal within 48 hours: defined questions, scope, timeline, and a fixed report price. No obligation.
ResearchWe build the report using cited quantitative sources, our proprietary data, and—where the question requires it—commissioned consumer surveys.
Delivery and reviewA decision-ready report, presented in a live working session where we put the findings to use together.
“Your competitive analysis report was absolutely spot on! It is smart, concise, and accurate. Really, really great job!”
— Founder, independent beverage brand
“Absolutely packed with insight. I knew it would be a good one, and it was even better. Dry Atlas was the dream team for this project.”
— Insights Lead, multinational beverage company

Have a question the panel data can't answer?

Tell us what you're trying to decide. We'll tell you whether a custom report is the right fit—and if it is, you'll have a scoped proposal within 48 hours of the call. No obligation.

Whenever you're ready, we are too.

Book discovery callProjects start at $7,500