The intelligence company for alcohol alternatives

Database→ Reports→ Custom research→

A database of 2,000+ products. A quarterly report built on our national consumer survey. Custom research for beverage companies of every size.

Explore the database

↳ About Dry Atlas

2,000+

Products tracked across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails

1,500+

Consumers surveyed every quarter

800+

Beverage companies read our insights, including giants like The Coca-Cola Company, Moët Hennessy, and Diageo

Learn more about Dry Atlas →

↳ Database

The category’s most comprehensive product database

The alcohol alternatives category moves every week. Someone launched, someone reformulated, someone showed up on a new shelf. The Dry Atlas Database is where that’s tracked: 2,000+ products from 600+ brands, with format, ingredients, pricing, and more, updated continuously.

Explore the database

↳ Who uses it

BrandsSizing their competitive set at the product level, across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails.

Retailers and distributorsBuilding assortments from a clean list of who's in the category.

InvestorsSourcing and conducting diligence, with information on other investors’ moves.

Service providersA verified list of brands, with revenue estimates and contact information.

↳ Reports

The State of Alcohol Alternatives

You need a defensible read on alcohol alternatives, and most of what exists is either a trend piece or a survey run by generalists. The State of Alcohol Alternatives is a quarterly report built on the database and a national consumer survey we field every quarter, from the experts who know the category inside and out.

Get the quarterly report

↳ What’s inside

ConsumerWho's buying, how often, what for, and what's changing—occasions; motivations; barriers.

CategoryLaunches, distribution, and funding across the quarter.

OutlookWhat the data says about the next two quarters.

MethodologyNational consumer survey, n=1,500, fielded quarterly, plus the Dry Atlas database as of quarter end.

↳ Custom research

Syndicated data has scale. We have the depth.

When the syndicated report doesn’t answer your questions, we build the one that does: segment deep dives, competitive landscapes, consumer surveys, and more. Same depth of insights, scoped to your specific challenges and opportunities.

See how it works

Sourced, cited, specificEstablished quantitative sources, cited with time period and channel scope, layered with our database and survey findings.

Built to be acted ona focused, research-grade report to inform your decisions, delivered in a live interpretation session.