Alcohol alternatives category intelligence

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A database of 2,000+ products. A quarterly report built on a national consumer survey. Custom research for beverage companies of every size.

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2,000+

Products tracked, updated continuously

600+

Brands, with the distributors and investors behind each

7,000+

Beverage professionals read the newsletter

800+

Companies, including The Coca-Cola Company, Moët Hennessy, and Diageo

↳ Database

The category’s most comprehensive product database

You're building a brand in a category that moves every week. Someone launched, someone raised, someone got into Total Wine. The Dry Atlas database is where that's tracked: 2,000+ products from 600+ brands, and the distributors and investors behind each one, updated continuously. It's how you know your actual competitive set.

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Brand teamsSizing their competitive set at the product level, across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails.

Retailers and distributorsBuilding assortments from a clean list of who's in the category.

InvestorsSourcing and diligencing, with every brand's backers alongside it.

Service providersA verified list of brands, with sites and contacts.

↳ Reports

The State of Alcohol Alternatives

You need a defensible read on alcohol alternatives, and most of what exists is either a trend piece or a survey run by generalists. The State of Alcohol Alternatives is a quarterly report built on a national consumer survey and the category's most complete product data, from a company that knows the category inside and out.

Get the quarterly report Q3 2026 edition, October →

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ConsumerWho's buying, how often, what for, and what's changing—awareness, trial, and affinity across the category's leading brands; occasions; motivations; barriers.

CategoryLaunches, pricing, distribution, and funding across the quarter.

OutlookWhat the data says about the next two quarters.

MethodologyNational consumer survey, n=2,000, fielded quarterly, plus the Dry Atlas database as of quarter end.

↳ Custom research

Syndicated data has scale. We have the depth.

When the syndicated report doesn't answer your question, we build the one that does: segment deep dives, competitive landscapes, consumer work on a specific set of questions. Same depth of insights, scoped to your challenges and opportunities.

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Sourced, cited, specificEstablished quantitative sources, cited with time period and channel scope, layered with our database and our quarterly survey.

Built to be acted onA focused, research-grade report scoped to your decisions, delivered in a live working session.