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Featured articles
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...
What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...
Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...
Latest articles
Do Premium Water Programs Compete with Alcohol Alternatives?
Premium water programs are no longer a novelty confined to a handful of Michelin dining rooms. They have evolved into full ...
Optionality, Expanded: How oHHo Designs for Different Ways to Unwind
Presented by oHHo Beverage consumption is no longer governed by a single, repeated decision. The same consumer might have an ...
ISH Expands Into Beer, Testing the Limits of Portfolio Strategy
When ISH launched a functional non-alcoholic beer, it marked a milestone: the brand now spans non-alc spirits, wine, beer, and cocktails. ...
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Our Contributors
After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.
— Douglas and Victoria Watters, Co-Founders of Dry Atlas
Sam Bail
Founder, Third Place Bar
Dr. Janine Kreft
Clinical Psychologist and Founder, Kreft's Couch
Fiona Hepher
Founder, Sansorium
Laura Silverman
Founder, Zero Proof Nation
