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Featured articles
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...
What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...
Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...
Latest articles
How THC Beverages Are Expanding Cannabis Adoption
Presented by oHHo Cannabis historically asked consumers to cross a meaningful behavioral threshold. Smoking carries social baggage. Edibles can seem ...
Why Spritz Formats Translate to Non-Alc
Alcohol alternatives sometimes struggle when they attempt to recreate drinks whose structure depends heavily on ethanol. Wine and spirits derive much ...
Is the Non-Alc Wine Category Durable?
Non-alcoholic wine sits in an ambiguous strategic position. It has grown alongside broader moderation trends, gained distribution in grocery and on-premise, ...
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Our Contributors
After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.
— Douglas and Victoria Watters, Co-Founders of Dry Atlas
Sam Bail
Founder, Third Place Bar
Dr. Janine Kreft
Clinical Psychologist and Founder, Kreft's Couch
Fiona Hepher
Founder, Sansorium
Laura Silverman
Founder, Zero Proof Nation
