Independent analysis of alcohol alternatives
From emerging brands to global giants, the industry relies on our analysis to win in beverage's fastest-growing category. Every Wednesday: one deep dive on alcohol alternatives, plus our take on three key developments. Read by 7,000+ beverage professionals.
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Interviews Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to manufacture, shelf-stable, and something that consumers keep coming back for. That’s where Michael Colangelo, flavor chemist and founder of MC Flavors, shines. In a recent Dry Atlas webinar, he ...
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Interviews What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: functional ingredients, hybrid drinking, and phrases like “social wellness.” Jeff Cantalupo, founder of Listen Ventures, has been paying close attention. As an early backer of wellness brands like Calm ...
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Culture Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more nuanced than the usual headlines about health consciousness and sober curiosity suggest. A 2023 Gallup survey found that just 62% of adults under 35 say they drink alcohol, down ...
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Marketing What Gen Z’s Return to Drinking Means for Non-Alc
More Gen Zs are drinking. IWSR’s new Bevtrac survey puts the cohort’s participation across 15 key markets at 74%, up from 66% three years ago. For a category that built its generational story on young consumers’ abstinence, that reads like a threat. It’s actually the opposite. The Gen Z drinking ...
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Distribution Cul Sec Is Betting Its U.S. Entry on Sommeliers
A premium product that maps to no existing shelf set faces a specific risk in retail: the buyer meets it with skepticism, and no one is standing there to resolve it. Cul Sec, a Dutch wine alternative entering the U.S. through importer Less than <0.5%, is structuring its entire market ...
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Formulation What Comes After Adaptogens
For years, functional beverages sold a promise: drink this, feel something. Adaptogens became a primary lever of this segment, with brands betting that consumers leaving alcohol still wanted a beverage that altered their state, and that these ingredients could deliver it. Consumers do want an alcohol alternative that “does something.” ...
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