↳ Quarterly Report · October 2026 Edition

The State of Alcohol Alternatives

The category report from the experts who understand it. Built on our product database and surveys of 2,000 American consumers.

Out October 27. Get an email the day it’s released.

Or pre-order it now for $2,495 →

↳ About Dry Atlas

The intelligence non‑alc brands use to scale and beverage giants use to innovate

Dry Atlas is the market intelligence company focused on alcohol alternatives.

3,800+

Products tracked across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails

2,000

American consumers surveyed every quarter

1,000+

Beverage companies read our insights, including giants like The Coca-Cola Company, Moët Hennessy, and Diageo

Learn more about Dry Atlas →

↳ Product Database

The category at the product level

The alcohol alternatives category moves every week. Someone launched, someone scored new distribution, someone secured a new investor. The database tracks it: 3,800+ products across 1,100+ brands, with the distributors and investors behind them that we’ve verified.

Explore the database

$49 a month · 14-day money-back guarantee

Who uses it

Brands →Sizing their competitive set at the product level, across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails.

Retailers →Building assortments from every product we’ve verified in a category.

Distributors →Scouting brands, and seeing which distributors already carry them.

Investors →Sourcing and diligence, with the investors already backing a brand.

↳ Quarterly Report

The State of Alcohol Alternatives

October 2026 Edition · Out October 27 · $2,495

You need a defensible read on alcohol alternatives, and most of what exists is either a trend piece or a survey run by generalists. The report is built on our database and surveys of 2,000 American consumers we field every quarter, from the experts who know the category inside and out.

Pre-order the report

What’s inside

CategoryLaunches, distribution, and funding across the quarter.

ConsumerWho's buying, how often, what for, and what's changing—occasions; motivations; barriers.

OutlookWhat the data says about the next two quarters.

MethodologyTwo national consumer surveys, n=1,000 each, fielded the second week of October 2026. Category activity across Q3 2026 (1 July–30 September). Dry Atlas database as of 30 September 2026.