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Featured Articles
Interviews Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to manufacture, shelf-stable, and something that consumers keep coming back for. That’s where Michael Colangelo, flavor chemist and founder of MC Flavors, shines. In a recent Dry Atlas webinar, he ...
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Interviews What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: functional ingredients, hybrid drinking, and phrases like “social wellness.” Jeff Cantalupo, founder of Listen Ventures, has been paying close attention. As an early backer of wellness brands like Calm ...
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Culture Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more nuanced than the usual headlines about health consciousness and sober curiosity suggest. A 2023 Gallup survey found that just 62% of adults under 35 say they drink alcohol, down ...
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Distribution The Real Job of Non-Alc Distribution
In most mature beverage categories, distribution is primarily a logistics function. Product moves from producer to shelf, and the category’s identity is already clear to the retailer and the consumer. Non-alc doesn’t operate that way. The category lacks consistent placement logic, shared merchandising conventions, and staff fluency. In that environment, ...
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Distribution A 1,000-Capacity Bar Just Opened with an ABV Spectrum Menu
Last month, Copenhagen saw the launch of Alexandra Hus, a mega-bar built on the premise that socializing is an alcohol-optional activity. EVE World, the hospitality collective behind the bar, designed its “triple-format” beverage program, where every drink on the menu is available in three versions: no alcohol, low alcohol, and ...
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Strategy Is Non-Alc Ready for Its First Real Aggregator?
Emerging categories often begin with fragmentation. Small, founder-led brands test different formats, price points, and narratives. Then capital flows to underwrite experimentation. Over time, as funding tightens and operational realities surface, consolidation becomes attractive. The alcohol alternatives category now appears to be approaching that inflection point. Several conditions are ...
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