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Dry Atlas
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About Dry Atlas

Dry Atlas is the intelligence company for alcohol alternatives.

About Dry Atlas
3,000+
Products tracked across non-alcoholic spirits, wine, beer, and ready-to-drink cocktails
2,000+
American consumers surveyed each quarter
900+
Beverage companies use our insights, including giants like The Coca-Cola Company, MoΓ«t Hennessy, and Diageo

What we offer

We maintain a database of 3,000+ products, the most comprehensive of its kind. We publish the State of Alcohol Alternatives, a quarterly report built on our database and national consumer surveys. And we produce custom research for the world's alcohol and soft drink giants.

Our newsletter is read by 7,000+ professionals at The Coca-Cola Company, MoΓ«t Hennessy, Diageo, and 900+ other beverage companies.

Database3,000+ products, 1,000+ brands, plus the distributors and investors behind them that we’ve verified. Updated continuously. $499 a year, single seat. Explore the database β†’
ReportsThe State of Alcohol Alternatives is the quarterly report on the category, built on our database and national consumer surveys. $899 per edition, or $2,865 a year with database access included. Get the report β†’
Custom researchSegment deep dives, competitive landscapes, consumer surveys, and more, scoped to your specific questions. From $7,500. See how custom research works β†’
NewsletterOriginal insights and our take on the category's latest developments. Read by 7,000+ professionals at 900+ beverage companies. Free, every Wednesday. Subscribe β†’
How we build our intelligence
Category-native analysisBuilt by people who have operated in alcohol alternatives since 2020β€”not generalist researchers.
Primary researchWe track the category first-hand, and field our own national consumer surveys every quarter.
Verified and sourcedEvery third-party data point is checked and attributed, so you can cite it with confidence.
Continuously updatedOur database is a living dataset, revised as the category movesβ€”not a periodic snapshot.
Who we are

Before Dry Atlas, co-founders Douglas and Victoria Watters launched Spirited Away, America’s first non-alcoholic bottle shop, operating it for five years before its acquisition. That’s where they learned the category from the shelf up.

Independence

No beverage company has paid to appear in our database, reports, or custom research. While beverage companies occasionally sponsored site, newsletter, and social media content until March 2026, Dry Atlas permanently transitioned away from all beverage company-sponsored content as of April 2026.

Douglas WattersDouglas WattersCo-founder
Victoria WattersVictoria WattersCo-founder