Presented by oHHo   Beverage consumption is no longer governed by a single, repeated decision. The same consumer might have an infused beverage at a dinner party, reach for a tincture before bed, and choose something entirely different on a

When ISH launched a functional non-alcoholic beer, it marked a milestone: the brand now spans non-alc spirits, wine, beer, and cocktails. They call themselves “the world’s first all-category brand” in the non-alc space.  The key question is whether that breadth

Presented by Kava Haven   Kava is not new. It has been consumed ceremonially across the Pacific Islands for thousands of years. What is new is its emergence as a scalable beverage category in the U.S. Kava sits in a

Diversification is often framed as smart risk management. As margins tighten, CAC rises, and retail competition intensifies, more brands are looking beyond their core product lines for revenue. But in practice, diversification behaves very differently depending on where a company’s

Insights from BevNET Live’s “Battle Plans: Hemp-Based Cannabevs Face 2026”   One unmistakable theme from the BevNET Live THC panel: category leaders are not rattled by regulatory uncertainty. They’re also not worried about being quashed by Big Alcohol.  Speaking to

The alcohol alternatives category is entering a new phase. Long gone are the days of questioning demand and proving legitimacy; now, new brands are entering an entirely different playing field. The next wave of founders must navigate an increasingly crowded