If you work in this category long enough, you realize the language hasn’t caught up to the products. “Non-alcoholic” was sufficient when the section at the grocery store held O’Doul’s and maybe an overly sweet sparkling cider. But today’s landscape
Weight loss drugs have changed a lot more than waistlines. As prescriptions for Ozempic, Wegovy, and Mounjaro skyrocket (more than 5 million Americans are already taking them, with projections of 30 million by 2030), their ripple effects are moving far
In The New Consumer’s recent survey of thousands of Americans, participants were asked to rank nearly 100 food and beverage items on two axes: how healthy each item seemed, and how happy it made them feel. Among adult beverages, non-alcoholic
When the economy slows, consumer behavior shifts. Bars get quieter and restaurant reservations dwindle. But, the desire for social connection and rewarding oneself doesn’t go away. For non-alcoholic beverage brands, this presents both a unique challenge and a surprising opportunity.
The non-alcoholic beverage movement has long been associated with wellness trends, “sober curiosity,” and Gen Z’s shifting relationship to alcohol. In the West, that narrative still holds. But in China, the world’s second-largest economy by GDP and the largest by
In the past ten years, adult non-alcoholic beverages have gone from a curiosity to a category with real staying power. Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide this year, and platforms like DoorDash have
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