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Press and media
Dry Atlas is the market intelligence company for alcohol alternatives. Journalists are welcome to cite our survey data and request figures for a story. Media inquiries: victoria@dryatlas.com.
Roughly one in five U.S. adults drank an alcohol alternative in the past six months, Dry Atlas finds
Inaugural State of Alcohol Alternatives report finds buyers choose them for taste over health, most also drink alcohol, and nearly one in five adults plan a Dry January.
Coverage
- Brewbound · Oct. 27, 2026Report: 18% of U.S. Adults Drank Alcohol Alternatives in the Past Six Months
- Vinetur · Oct. 27, 2026About 18% of U.S. adults drank alcohol alternatives in the past six months, a survey found
- Brewbound · Oct. 2026Relaxation at the Center of $300M Intoxicating Hemp Beverage Business
Cite our data
Every figure from our consumer surveys carries its firm, sample, and dates. Please use the matching attribution line:
- National survey: Dry Atlas consumer survey via YouGov, n=1,149 U.S. adults 21+, fielded Oct. 14–15, 2026.
- Buyer survey: Dry Atlas consumer survey via Prodege Insights, n=1,003 U.S. adults 21+ who drank an alcohol alternative in the past six months, fielded Oct. 8–16, 2026.
- Product counts: Dry Atlas Product Database, products on the market as of Sept. 30, 2026.
The two surveys are separate samples, so their figures shouldn’t be combined into one number.
Request a figure
Start with the executive summary (PDF), which carries six headline findings and the full methodology. Need a number that isn’t in it? Email victoria@dryatlas.com with your question and deadline, and we’ll send the figure, exhibit, or cut with its attribution line. Full copies of the report aren’t available for review.
About Dry Atlas
Dry Atlas is the market intelligence company for alcohol alternatives. It collects proprietary data on the category through a hand-maintained product database and quarterly national consumer surveys, and publishes The State of Alcohol Alternatives, a quarterly report. Its insights reach 7,000+ beverage professionals at 1,000+ companies. Dry Atlas was co-founded in 2023 by Douglas and Victoria Watters, who previously opened Spirited Away, America’s first non-alcoholic bottle shop, and ran it from 2020 until its acquisition in 2025.