Presented by LOKI   For the first time in decades, Americans are rethinking how—and why—they drink. Alcohol consumption isn’t collapsing, but it isn’t growing either. What is growing is the desire for optionality: moderation weeks, low-ABV nights, and a rotation

By Sam Hindman, Content Strategist, Dry Atlas   I’ll be honest: I walked into Drinks With Benefits at The Altman Building with zero expectations. Not low expectations—literally zero. I’d never been to a non-alcoholic beverage festival before. I didn’t even

For a growing share of eventgoers, there appears to be a recurring issue: the increasing number of non-alc options offered at bars, restaurants, and bottle shops alike is not reflected on the menus of their favorite venues.  Across stadiums, many

In cities like New York and London, status has long been tied to what you’re drinking—and where. The right martini, at the right bar, with the right people.  But as alcohol-free drinking becomes less of a curiosity and more of

Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more nuanced than the usual headlines about health consciousness and sober curiosity suggest. A 2023 Gallup survey found that just