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Culture

Drinking History of the Netherlands

Lucas Bols, the world’s oldest spirits brand, is embracing alcohol-free alternatives while Amsterdam’s drinking culture shifts toward non-alcoholic options.

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Culture

A Journey into the Heart of Greece’s Drinking Culture

Greek drinking culture prioritizes camaraderie over alcohol, with rakomelo and ouzo now joined by non-alc alternatives like Roots Divino.

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Culture

Is alcohol losing its cool?

Generation Z drinks far less than earlier generations, with only 43% of 12th graders consuming alcohol annually versus 70% in the late 1990s.

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Every Wednesday: a deep dive on where the alcohol alternatives category is moving, plus our take on three key developments.

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