β³ Quarterly Report
The State of Alcohol Alternatives
Know how American consumers actually buy alcohol alternatives, and whatβs on the shelf to meet them. Built on surveys of 2,000+ American consumers and the Dry Atlas Product Database.
Editions
CurrentOctober 2026 EditionPublished Oct. 27, 2026. The inaugural State of Alcohol Alternatives, built on two October 2026 consumer surveys and 3,812 products on the market at Sept. 30, 2026. Explore the edition β
UpcomingJanuary 2027 EditionPublished Jan. 26, 2027. Builds on the October 2026 Edition: the seven questions tracked every quarter, asked again, for the first read on how the category moved, and the scorecard on four of Octoberβs six predictions.
Method
How each edition is built
National surveyA weighted survey of 1,000+ U.S. adults 21+, fielded through YouGov.
Buyer surveyA survey of 1,000+ category buyers, fielded through Prodege.
Product DatabaseThe category at the product level, cut by product details.
PredictionsSix dated predictions per edition, each with a confidence level and the figure that resolves it, scored in a later edition.
RecommendationsBy reader: brands, retailers and distributors, and investors.
Who built it
From the experts who understand the category
Most of what exists on alcohol alternatives is either a trend piece or a survey run by generalists. The State of Alcohol Alternatives is the category report from analysts who know the category inside and out, combining our national consumer surveys with proprietary data on 4,100+ products.
Prior to Dry Atlas, its co-founders launched Americaβs first non-alcoholic bottle shop and operated it for five years before its acquisition.
The current edition
The October 2026 Edition is out now
Six findings, 40 exhibits, and ten recommendations by reader type.