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Non-Alc Wine Brands Are Adding ABV—and Splitting on How
Wednesday’s Domaine and Surely took opposite approaches to adding alcohol back into their non-alcoholic wine lines, revealing rival brand philosophies.
To Survive in Non-Alc, Invest in Product
Athletic Brewing and Ritual Zero Proof show that spending three-plus years perfecting product before marketing is key to surviving the non-alc category.
Hydration Is the New Functional Play. The Occasion Is Missing.
New non-alcoholic launches from Lucky Saint, Heineken, and AMASS bet on electrolytes as a core feature, but still lack a clear occasion to drive adoption.
The Scientific Case Against Imitation in Dealcoholized Red Wine
Dr. Mihaela Mihnea explains that dealcoholized red wine’s real problem is mouthfeel imbalance, not missing alcohol, and demands authenticity over imitation.
The Real Job of Non-Alc Distribution
Dedicated non-alc distributors like Dry Bar Distributing win by building category placement and retailer education, not just moving product through logistics.
A 1,000-Capacity Bar Just Opened with an ABV Spectrum Menu
EVE World’s Alexandra Hus bar serves every drink in no-, low-, and full-alcohol versions, treating ABV as a menu variable instead of ranking non-alc inferior.