“What makes something worth it?” It’s a question we ask ourselves often in this space—whether as brand founders or consumers ourselves. Lately, it’s been top of mind again in the US market. The cost of living is rising, people are

There was a time when being a non-alc brand was novel enough—you didn’t need to go the extra mile. Those days are gone. Now, brands must be more thoughtful to last long-term. This means getting things right, but it also

By Victoria Watters   The nascent alcohol alternatives category is evolving, moving beyond imitations of traditional alcoholic drinks toward more innovative creations. Two factors seem to drive this shift. First, in a rapidly expanding competitive set (we track nearly 100

By Chris Losh, Co-Founder of the World Alcohol-Free Awards   One of the most striking aspects of non-alcoholic growth has been its speed. When Seedlip launched a decade ago, it was hailed as a trailblazer. Today, there are hundreds of

As the non-alc category continues to grow, few people have had a front-row seat to its evolution quite like Heidi Dillon, CEO of Distill Ventures. With a career that spans health-focused consumer brands and beverage industry innovation, she has helped