Strategy
The Language of Non-Alc: Is It Time for a New Category Name?
The non-alc industry debates whether that name still fits a category spanning novel spirits, functional beverages, and THC products beyond alcohol alternatives.
The non-alc industry debates whether that name still fits a category spanning novel spirits, functional beverages, and THC products beyond alcohol alternatives.
Non-alcoholic beverages command premium prices due to complex production and high-quality ingredients, requiring consumer education about their true value.
Non-alc brands must avoid six critical mistakes, from picking easy-to-pronounce names to prioritizing distribution and driving retail sell-through for success.
Wine Paris 2025 showcased the non-alcoholic beverage industry’s explosive growth, with the NOLO area up 30% and major producers like Moet Hennessy entering.
The non-alcoholic beverage market is shifting from copying traditional drinks to creating original products, led by innovators like Seedlip’s Ben Branson.
The World Alcohol-Free Awards struggled to recruit expert judges for a rapidly expanding non-alcoholic beverage category lacking established professionals.