Presented by Free Spirits   Non-alcoholic spirits are entering a more exacting phase where repeat, not trial, is the constraint. Consumers who have experimented with non-alc spirits are now evaluating them against a higher bar. That shift changes the job

Despite its near-universal appeal and functional versatility, coffee remains a surprisingly underused ingredient in non-alcoholic beverages.  Especially when you consider the numbers: coffee accounts for nearly 70% of all caffeine consumption in the U.S. and 64% of adults consume caffeinated

In a crowded field of functional beverages, too many products read like a checklist: a little ginseng here, some reishi there, maybe a long list of extracts you’ve never heard of. But functional doesn’t have to mean formulaic. ROLUS set

Partner Content: Norïe   The world of non-alcoholic beverages is blossoming, and we are excited to introduce Norïe to it. Driven by curiosity and innovation, we focused on fermented flowers and botanicals to craft a drinking experience that is sophisticated,

By Robert Theodorow, Founder of Generation NA   When I first opened Generation NA, I wasn’t focused on functional drinks, but over the past two years, this category has exploded and has made the non-alcoholic space more approachable for everyone.