For B2B Advertisers

Own the category's attention for an entire quarter.

Each quarter, Dry Atlas designs a thematic content series for professionals within the alcohol alternatives category, brought to our audience by one sponsor. For three months, yours is the only commercial voice woven through the category's most-read independent publication.

Request the Q4 Prospectus
7,000+
Newsletter subscribers
800+
Beverage brands represented
55%
Average open rate
940K+
Monthly cross-channel impressions
The Model

We design the series. You sponsor it.

This isn't an ad buy, and it isn't a content-marketing project on your plate. The series exists before the sponsorship—theme, formats, and publishing calendar—and it ships on schedule.

True exclusivity

One sponsor per series, one series per quarter. For a full quarter, the category's decision-maker audience hears exactly one commercial voice.

You see it before you buy it

No abstract program proposal. The prospectus shows the designed series itself: the theme, the component pieces, and the week-by-week content calendar you'd be sponsoring.

Near-zero lift for your team

You approve how your company is framed across the series—once. Dry Atlas designs, writes, produces, and publishes every piece. No line-by-line reviews, no creative production on your side.

Availability

One sponsor per quarter. Four quarters ahead.

Q4
2026
The Retail Reset
Open
Q1
2027
Theme announced this fall.
Reserve early
Q2
2027
Theme announced in winter.
Reserve early
Q3
2027
Theme announced in spring.
Reserve early

Each quarter's sponsor holds right of first refusal on a future series. Slots fill in order of commitment—if a series theme is a natural fit for your category, the earlier the conversation, the better.

The Audience

The densest gathering of alcohol alternatives decision makers.

Professionals at 800+ beverage brands

Founders, executives, and operators at emerging beverage brands and large beverage companies—those like Diageo, Heineken, and PepsiCo.

The buyers and backers around them

Retail buyers (Walmart, Target, Whole Foods), hospitality companies (Marriott, Hilton, Darden), and investors (InvestBev, Imaginary Ventures, Listen Ventures).

7,000+
Newsletter subscribers
55%
Average open rate—multiples above B2B benchmarks
270K+
Monthly site impressions
670K+
Monthly social impressions
How Sponsorship Works

Approve the framing once. We handle everything else.

Step 1

Review the prospectus

See the designed series—theme, component pieces, and week-by-week content calendar—plus reach and audience composition.

Step 2

Approve your framing

One approval covers how your company is positioned, named, and linked across the entire series. That's your total creative lift.

Step 3

We produce and publish

Dry Atlas writes, designs, and ships every piece on the published calendar—newsletter, site, and social.

Step 4

Get the recap

A full performance report with impressions, reach, and leads—plus right of first refusal on a future quarter's series.

Track Record

50+ advertisers. 500+ sponsored content pieces.

"Dry Atlas gave us direct access to non-alc beverage founders and operators. Our best advertisers are the most niche, and Dry Atlas was no exception."

Kirsten Baumberger — Founder, minisocial
More Details

Common questions.

How is the sponsorship priced?

Each series is quoted individually. Request the prospectus and we'll share the upcoming series' scope, content calendar, and sponsorship terms.

Can we buy a single ad placement instead?

No. We only accept one sponsor per quarter.

How much work is this for our team?

One approval of how you're framed. Dry Atlas handles all writing, design, production, and publishing.

Does sponsoring affect editorial coverage?

Never. Every series piece is clearly labeled as sponsored, and organic editorial decisions are made independently. That firewall is why the audience trusts what they read—and why your association with it carries weight.

The Q4 window is open now.

One sponsor will own the quarter. Request the prospectus to see the full series design and audience data.

Request the Q4 Prospectus

Questions first? Email info@dryatlas.com—we reply within one business day.

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