Dry Atlas produces custom reports for beverage brands and companies navigating the alcohol alternatives category. Every engagement is scoped to your strategic questions—insider depth, research-grade output.
The large research firms bring methodological rigor at scale. What they don't have is a deep understanding of a nuanced category, or a direct line to those building it. We do—we analyze alcohol alternatives and nothing else, and we know the brands and the category dynamics because we exclusively report on them, not because we ran a one-off scan.
We've been building relationships in this category for over six years. Brand founders and operators tell us what's happening, retailers tell us what's moving, and investors tell us where they're allocating next.
Established quantitative sources (e.g., NIQ, Circana, IWSR), framed within our proprietary read based on our access to those building, buying, and investing in the category.
Not a 100-page data dump. A focused, research-grade report scoped to your specific questions, written to clearly drive decisions.
Defining and benchmarking the relevant competitive field—who the real comparison set is, and how a brand stacks against it—to drive a high-stakes investment narrative.
Analyzing the consumer and competitive landscape and repositioning existing non-alc SKUs to improve velocity.
Mapping the white space for new products across the USA and LatAm.
We talk through the decision you're trying to make and the questions underneath it.
A written proposal—defined questions, scope, and fixed report price—within 48 hours. No obligation.
We build the report: category-native analysis grounded in primary relationships and cited sources.
A decision-ready report, delivered with a live working session to put it to use.
Tell us what you're trying to decide. We'll tell you whether a custom report is the right fit—and if it is, you'll have a scoped proposal within 48 hours of the call. No obligation.
Whenever you're ready, we are too.
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