Lars Miller explores how THC beverages, exemplified by brands like Cann, are poised to become a major cannabis-industry player through retail growth.

Soren Kirketerp shares how Denmark’s non-alcoholic market is expanding, from Foodexpo’s mindful drinking section to the country’s first alcohol-free shop.

Discover six non-alcoholic beverage trends of 2023, from ready-to-drink mocktails and celebrity brands to THC drinks and zero-proof tequila.

Celebrity-driven non-alcoholic beverage brands like Kin Euphorics and De Soi are reshaping how stars influence wellness culture beyond alcohol endorsements.