It’s a question founders are increasingly raising to us: should some non-alcoholic ready-to-drink (RTD) brands be positioning themselves more like premium sodas? For brands selling through non-alc bottle shops, it might not feel urgent. But for those navigating mass retail

Independent brands have arguably made the alcohol alternatives category what it is today. While these are the brands that have won Americans’ attention, a newcomer to the States—with a long tradition of its own—now sets out to reap those rewards.

Back in 2023, we called it early: RTDs were going to be a major force in the non-alc space. And the category delivered. Ghia made headlines with its Sumac & Chili Spritz, one of the buzzier non-alc launches of the

Partner Content: Mockly   With a mission to bring indulgent, non-alc options to one of the country’s most cocktail-obsessed cities, Aimée Sedky is shaking up New Orleans’s drinking culture with Mockly. Rooted in the city’s bold flavors and festive spirit,

Partner Content: WYNK   Despite our best intentions, we’re spending less time with friends. One factor: as alcohol consumption trends downward, so do those casual “let’s grab a drink” invitations. With social habits evolving, finding a reason to get together—and