FOR B2B ADVERTISERS
Dry Atlas is trusted by executives, founders, and operators across alcohol alternatives and traditional beverage. We run limited sponsored content programs to preserve audience trust and maximize advertisers’ outcomes.
OUR AUDIENCE
Our core channel is our weekly newsletter, which 6,500+ professionals trust for alcohol alternatives category analysis.
Newsletter subscribers
Beverage brands represented
Average open rate
Professionals from 800+ beverage brands.
Executives, founders, and operators from independent beverage brands and large beverage companies including including Diageo, Heineken, and PepsiCo. Plus: retail buyers (Walmart, Target, Whole Foods), hospitality companies (Marriott, Hilton, Darden), and investors (InvestBev, Imaginary Ventures, Listen Ventures).
Every placement also runs across our social media and site.
monthly social impressions
monthly site impressions
HOW IT WORKS
Each month we accept just four advertisers. Every program is managed end-to-end by our team. You approve the content; we handle the rest.
TACTICS
An editorial-style article about your company, written by the Dry Atlas team and published on dryatlas.com. Lives on-site permanently with SEO benefit. Best for category authority and positioning.
A gated PDF (guide, report, etc.) created by the Dry Atlas team, hosted on our site, and promoted across the same channels as an advertorial. You receive the full list of everyone who downloaded. Best for advertisers focused on pipeline.
A live, co-hosted session featuring a subject matter expert from your team. We handle promotion and production. You get the full registrant list.
Delivery: 1 live session · 1 landing page · 1 newsletter placement · 1 Instagram post · 2 LinkedIn posts · follow-up email · full attendee list
An email send to all 6,500+ subscribers. 100% share of voice with no other content competing for attention.
Delivery: 1 dedicated email to full list (6,500+ subscribers, 54% avg. open rate)
PROGRAMS
Three advertorials. The strongest option for building category authority.
One lead magnet and one webinar.
Advertorial, lead magnet, webinar, and dedicated email—every tactic for maximum audience engagement.
RECENT RESULTS
A sample of recent programs and what they delivered
CRWD
Consumer activation software
One-month program: advertorial, webinar, and lead magnet.
29,000
impressions
134
leads
Glimpse
Deductions management software
Three-month program: three advertorials and one webinar.
117,000
impressions
51
leads
Stay AI
Consumer retention software
One-month program: advertorial and webinar.
25,000
impressions
64
leads
50+
past advertisers
500+
pieces of sponsored content
IN THEIR WORDS
“Dry Atlas gave us direct access to non-alc beverage founders and operators. We gained a lot of interest from this specific category that we know performs well for us. Our best advertisers are the most niche, and Dry Atlas was no exception.”
Kirsten Baumberger
Founder, minisocial
“We loved this program and it helped us acquire four new clients. Hope we can do more this year.”
Michael Yates
VP of Marketing, Stay AI
READ BY
INDIE BEVERAGE BRANDS
LARGE BEVERAGE COMPANIES
RETAIL CHAINS
HOSPITALITY CHAINS
INVESTORS
LET’S TALK
Tell us your goal, and we’ll scope a program built around it. We respond within one business day.
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