In line with the flex drinking trend, there’s a growing consumer awareness and desire for optionality in alcohol by volume (ABV) levels. This shift reflects a more nuanced approach to alcohol consumption, where individuals are not just choosing between alcoholic

The rise of the term “flex drinking” represents a nuanced shift in beverage choices. Unlike complete abstinence or mindful drinking, which often emphasizes reduced alcohol intake for health reasons, flex drinking is about optionality. It’s for those who enjoy both