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Is Your Functional Beverage Actually Viable?
dsm-firmenich experts explain that functional beverage success needs disciplined execution across formulation, claims substantiation, and taste, not trends.
The New Reality for THC Beverages: Optimism and a Blueprint for What Comes Next
THC beverage leaders including Cann, Nowadays, JuneShine, and Houseplant explain their optimism as the category shifts from experimental to professionalized.
Sprouts: A Key Retailer for Non-Alcoholic Brands
Sprouts Farmers Market has become a key launchpad for non-alcoholic brands through its Innovation Program, offering 90-day trials and prime shelf placement.
Why This THC Brand Doesn’t Want to Replace Alcohol
LOKI positions THC beverages as a complementary social drinking option rather than an alcohol replacement, appealing to drinkers seeking variety, no hangovers.
The Signals Shaping Non-Alc’s Future: A Conversation with Aplós’ Co-Founder
Aplos co-founder Emily Onkey explains how the non-alcoholic spirits brand rides shifting consumer habits and retail growth to redefine cocktails past mocktails.
15 Emerging Non-Alc Founders to Watch in 2026
Meet 15 emerging non-alcoholic beverage founders reshaping the category through new formats, added functionality, and brand identities beyond alcohol mimicry.