Articles
How minisocial is Redefining Creator Marketing with Micro-Influencers and UGC
Partner Content: minisocial Since 2018, minisocial has been pioneering the integration of micro-influencer activations with user-generated content creation. As the first platform to combine these two powerful marketing strategies, they’ve helped thousands of consumer brands expand their reach while
Building for Longevity: Lessons from a Beverage Veteran
When a product lands on retail shelves and starts to gather dust, it’s rarely because the drink didn’t taste good. That’s the starting point for Courtney O’Brien, founder of The Outlier Initiative and former brand leader at Coca-Cola and Danone.
How Comma Brewing Is Redefining What It Means to Take a Pause
“I’m taking a break” is a phrase you hear often. From coworkers skipping caffeine, friends doing the 75 Hard challenge, or anyone white-knuckling their way through Dry January. And while the intent is good, the framing can be misleading. Breaks
The Intersection of Treat Culture and Mindful Drinking
At the end of the day, everyone reaches for a pick-me-up of some variety. What’s your go-to? A Diet Coke? A fancy croissant? A $7 adaptogenic soda with a whimsical label? For many Gen Zers and Millennials, this moment marks
Stop Bleeding Margin and Start Winning Back Revenue: A CPG Founder’s Guide to Deductions
Partner Content: Glimpse Every CPG founder has a deduction horror story. A $30,000 invoice magically turns into a $17,000 deposit, random charges for spoiled product with no proof, and a late delivery fee when the carrier was stuck in
China’s Non-Alc Boom: How Brands Can Get Ahead
The non-alcoholic beverage movement has long been associated with wellness trends, “sober curiosity,” and Gen Z’s shifting relationship to alcohol. In the West, that narrative still holds. But in China, the world’s second-largest economy by GDP and the largest by
