Research
Research: When people drink, theyβre drinking at home
Post-pandemic drinkers increasingly favor home consumption over bars, giving non-alcoholic brands a chance to tap Gen Z’s mixology interest.
Post-pandemic drinkers increasingly favor home consumption over bars, giving non-alcoholic brands a chance to tap Gen Z’s mixology interest.
Younger American adults now drink far less regularly than before, with only 38% drinking weekly versus 67% two decades ago.
Americans drink mainly for social reasons (56%), taste, and anxiety relief (26%), insights non-alcoholic brands can use for marketing.
Discover the psychological mechanisms, conditioned responses, endorphin release, mirror neurons, that make holding a non-alcoholic drink feel relaxing.