Trends
Blurring the Line
The beverage industry is dropping the non-alc label as flex drinking, ABV optionality, and systems like Seedlip reshape drinking choices.
The beverage industry is dropping the non-alc label as flex drinking, ABV optionality, and systems like Seedlip reshape drinking choices.
American college students are increasingly choosing non-alcoholic drinks and substance-free living, reshaping campus culture via trends like EANABs.
Ozempic users drink 62% less alcohol due to semaglutide’s effect on brain dopamine, creating openings for non-alcoholic beverage brands.
Non-alcoholic travel options are expanding via airlines like Delta and JetBlue, hotels including Hilton and Marriott, and Virgin Voyages.
Non-alc brands like Guinness and Heineken sponsor major sports events to sidestep ad restrictions and reframe around athletic performance.
Sobriety is becoming a Silicon Valley status symbol, with tech leaders like Elon Musk and Marc Andreessen touting it as self-discipline.