Where non-alc founders connect, learn, and grow
Join the private discussion forum, bi-weekly expert Q+As, and monthly webinars. Plus, access members-only perks. Created for founders building in alcohol alternatives. Free, always.
Free members have access to
A private discussion forum
Members trading advice on what’s working and what isn’t. Get feedback on everything from formulation to exit.
Recent threads: most useful Shopify plugins, how to run an efficient product photography session, top trade booth tips
Live virtual events
Bi-weekly Q+As with experts who’ve been there before. Bring your hardest questions. Plus, monthly webinars to go deeper on specific topics, always with actionable takeaways.
A private discussion forum
10+ perks from vetted service providers, valued up to $1,000. New ones added weekly.
Recent additions: free site audit from a digital agency, $500 off event displays, free consultation with small-batch formulator
If you're serious about building a non-alc brand, this membership is for you
A pre-launch founder
Validating the concept, sourcing formulators, and figuring out positioning before the first SKU hits a shelf.
An early-stage founder
Navigating formulation decisions, dialing in a brand that converts, and teeing up first retailer wins.
A growth-stage founder
Scaling distribution, refining ops, and generating repeatable demand across new channels and geographies.
What our members say
“Dry Atlas was instrumental in our launch, helping us select a formulator and brand designer, land our first retailer, and sharpen our events strategy. Their resources have already saved us time and money.”
From Members
There are now 700+ non-alc brands on the market. Beverage industry data says 85% of them will fail.
Launching is easier than it’s ever been. Building a durable brand is much harder. We created this membership to equip founders with the connections and resources they need to succeed.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
The husband-and-wife duo behind Spirited Away, America’s first non-alcoholic bottle shop. Launched in 2020, it was featured in The New York Times, The Wall Street Journal, and Vogue, and acquired by a private equity firm in 2025. They now operate Dry Atlas, the leading media company dedicated to alcohol alternatives.
From Members
