Functional beverages continue to surge, but as the experts from formulator dsm-firmenich emphasized at BevNET Live, long-term winners depend on far more than ingredient trends. The conversation outlined the strategic and technical decisions that separate fleeting hype from scalable brands.

Presented by LOKI   When LOKI first launched in 2021, the THC-infused beverage category was barely finding its legs. “Infused” meant experimental. “Low-dose” wasn’t yet a mainstream term. And while others focused on milligrams, LOKI asked a different question entirely:

The cannabis beverage category is maturing, and in that evolution, smaller is starting to look smarter. Recent launches like 1906’s Off Duty and Wims! are introducing a new kind of product into the mix: THC beverage boosters.  These single-serve packets

Partner Content: Kava Haven   Alcohol has long been the go-to for socializing, unwinding, and celebrating. But its side effects, like hangovers, impaired decision-making, and long-term health risks, have left many people searching for something else. While there are several

Many modern non-alc drinks are categorized on Dry Atlas as “functional,” so called because the drinks claim to have some degree of psychoactive effect upon the user, altering mood, consciousness, cognition, or behavior. Some users find that, especially in relation