Dry Atlas Advertising Terms of Service

Effective: 5/12/26 · Last updated: 5/12/26

 

These Advertising Terms of Service (the “Terms”) govern the purchase of advertising and sponsored content placements (each, a “Program”) from Dry Atlas (“Dry Atlas,” “we,” “us,” or “our”) by you or the entity you represent (“Advertiser,” “you,” or “your”). By completing checkout on dryatlas.com/advertise, signing an Insertion Order with Dry Atlas, or otherwise paying for a Program, you agree to these Terms.

1. Programs and Deliverables

Each Program’s deliverables, channels, and rate are described on dryatlas.com/advertise (the “Ad Page”) at the time of purchase. The Ad Page is incorporated into these Terms by reference. If any conflict exists between the Ad Page and these Terms, the Ad Page controls for the specific Program purchased.

Inventory and run dates shown on the Ad Page are limited and confirmed only upon successful payment. Dry Atlas may reasonably reschedule a Program’s run date with at least seven days’ notice; we will work in good faith to find a mutually acceptable replacement date.

2. Payment

Self-serve purchases via the Ad Page are paid in full at checkout through our payment processor. Programs not purchased via the Ad Page (including custom programs and Insertion Orders) are invoiced separately under the payment terms specified in the applicable Insertion Order, with Net-30 from invoice date as our default.

Late balances under any invoiced Program accrue interest at 1.5% per month, or the maximum rate permitted by law, whichever is lower.

3. Materials and Creative

After payment, Dry Atlas will contact you within one business day to confirm scheduling and request materials. Unless otherwise stated:

• Advertiser materials are due no later than ten business days before the Program’s first run date.
• Required materials typically include copy, headline, logo files, hero imagery, destination URL, and any tracking parameters.
• One round of revisions is included for each deliverable. Additional revisions may be billed at our then-current hourly rate.
• If materials are not received in time, Dry Atlas may, at its discretion, reschedule the Program (subject to inventory) or proceed with materials previously approved by Advertiser.

4. Editorial Review and Disclosure

Dry Atlas produces all sponsored content deliverables — including advertorials, lead magnets, webinar materials, and associated promotional assets — on Advertiser’s behalf, using materials and direction provided under Section 3. Advertiser will have one opportunity to review and request revisions before publication, as described in Section 3.

Dry Atlas retains editorial discretion over all content it produces and may decline to produce or publish content that, in its reasonable editorial judgment, is misleading, inaccurate, inconsistent with Dry Atlas’s brand voice, or non-compliant with applicable law or platform policy.

All sponsored placements will be clearly labeled as sponsored, partner, or equivalent in line with FTC guidelines and platform requirements.

5. Cancellation, Rescheduling, and Refunds

Because inventory is limited and held on your behalf, the following policy applies once payment is received:

• Cancellation 14 or more days before the first run date: full refund, less any third-party fees already incurred.
• Cancellation 7 to 13 days before the first run date: 50% refund.
• Cancellation fewer than 7 days before the first run date, or after Dry Atlas has commenced writing, design, or production work on any Program deliverable: no refund.
• Rescheduling requested 7 or more days before the first run date may be accommodated once at no charge, subject to inventory.

Make-goods. If a Program fails to run due to a Dry Atlas–side error (for example, a missed send or technical failure), we will offer a make-good of equivalent value. Make-goods are our sole liability for delivery failures.

6. Performance and Reporting

Dry Atlas does not guarantee any specific performance metric (including impressions, opens, clicks, leads, attendees, or conversions). Audience metrics shown on the Ad Page reflect recent averages and are provided for informational purposes only.

Within 10 business days of Program completion, Dry Atlas will provide a summary of delivery, including applicable audience metrics and (for lead-generation Programs) the lead or attendee list captured.

7. Audience and Lead Data

Lead and attendee data captured through gated content, webinars, or similar Programs will be shared with Advertiser for use consistent with the disclosure presented to subscribers at the point of capture. Advertiser is responsible for handling that data in compliance with applicable law (including CAN-SPAM, GDPR, and CCPA where relevant) and for honoring opt-outs.

Dry Atlas’s subscriber list is not sold, transferred, or licensed to Advertiser. Dedicated email Programs are sent by Dry Atlas to its own list; recipient identities are not disclosed.

8. Intellectual Property

Advertiser retains ownership of materials it provides and grants Dry Atlas a non-exclusive, worldwide, royalty-free license to use those materials to produce, host, distribute, and promote the Program across Dry Atlas’s site, newsletter, social channels, and archives.

Dry Atlas retains ownership of its editorial content (including any advertorials, lead magnets, or webinar materials it produces), audience data, and underlying media properties. Sponsored content created by Dry Atlas may remain on dryatlas.com indefinitely.

Advertiser represents and warrants that all materials it provides do not infringe any third-party rights and comply with applicable law.

9. Confidentiality

Each party will keep the other’s non-public business information confidential and use it only for purposes of the Program. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

10. Disclaimer and Limitation of Liability

Programs are provided on an “as-is” basis. To the fullest extent permitted by law, Dry Atlas disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

Dry Atlas’s aggregate liability under or related to any Program is limited to the fees paid by Advertiser for that Program. Neither party is liable for indirect, incidental, special, consequential, or exemplary damages, including lost profits or lost data.

11. Indemnification

Advertiser will defend, indemnify, and hold harmless Dry Atlas and its officers, employees, and contractors from third-party claims arising out of (a) materials Advertiser provides, (b) Advertiser’s products or services, or (c) Advertiser’s breach of these Terms or applicable law.

12. Force Majeure

Neither party is liable for delays or failures caused by events outside its reasonable control, including outages, platform changes, natural events, labor disruptions, or government actions. Affected Programs will be rescheduled in good faith.

13. Changes to These Terms

Dry Atlas may update these Terms from time to time. The version in effect on the date of your purchase governs that purchase. The current version will always be available at dryatlas.com/advertising-terms.

14. General

Governing law. These Terms are governed by the laws of the State of Florida, without regard to conflicts of law principles. The parties consent to exclusive jurisdiction in the state and federal courts located in Miami-Dade County, Florida.

Independent contractors. Dry Atlas and Advertiser are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

Assignment. Neither party may assign these Terms without the other’s written consent, except in connection with a merger, acquisition, or sale of substantially all assets.

Severability. If any provision of these Terms is found unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force.

Order of precedence. Where a signed Insertion Order between the parties exists for a Program, its terms control over any conflicting language in these Terms with respect to that Program.

Entire agreement. These Terms, together with the Ad Page and any applicable Insertion Order, constitute the entire agreement between the parties regarding the Programs and supersede any prior discussions.

 

Questions: info@dryatlas.com