Grüvi co-founder Anika Sawni learned about alcohol’s effect on the brain in a neuroscience class. Then, she set out to breathe life into the then-sleepy non-alc category with a brand that makes alcohol-free exciting. Now, Grüvi is sold in over

For this week’s issue of High Spirits, ISH’s Founder, Morten Sorensen, and its Chief Innovation Officer, Victor Kirketerp, explain how “mindful drinking” drives their brand, plus how they formulate their broad set of alcohol alternatives.   DA: Morten, you started

For this week’s issue of High Spirits, Tilden co-founders Vanessa Royle and Mariah Hilton Wood explain the inspiration behind their brand. Plus, they outline why they think craft beverages are the future of non-alc.   DA: How have your personal experiences influenced the

Muri founder Murray Paterson discusses his YOLO moment of quitting finance to pursue beverage innovation, plus why he hopes his brand won’t be part of the non-alc industry in 10 years.   Dry Atlas: Before beverage, you worked in finance.

In a move that reflects a growing trend among historic alcohol brands, the world’s oldest cocktail company, Lucas Bols, has acquired Fluere, a non-alcoholic spirits brand founded by Leon Meijers. With over 450 years of cocktail heritage, Lucas Bols is

We asked Lily Geiger, Founder of Figlia, to discuss where her brand is today and where she’s taking it next.   DA: When you set out to develop a non-alc brand, you didn’t aim to mimic the taste of a particular