Efficiently grow your non-alc brand
Exclusive resources tailored for early-stage beverage founders and operators.
Product Database
Assess your competitive landscape with the world’s most extensive non-alc product directory:
- 200+ non-alc spirits
- 300+ non-alc wines
- 200+ non-alc beers
- 300+ non-alc RTD cocktails
Other Databases
Get hours of your time back every week. Our databases are tailored for non-alc brand business needs:
- Vetted agencies, freelancers,
distributors, importers, and more - Extensive contact lists of content creators, journalists, and independent retailers
Webinars
Access expert advice without the expert price tag. On-demand webinars that help you make the most of your resources:
- Formulation
- Social media channel selection
- Influencer marketing
- IRL brand activation, and more
Frequently asked questions
Who is this for? Memberships are designed for pre-launch and early stage non-alc brands. Whether you’re the founder, marketing manager, or consultant, there are resources here for you.
Is there team pricing? Yes, for teams of three or more, we offer streamlined billing and a discounted rate. Just send an email.
Can I expense this? Yes! We’ve pre-written an email template to make it easier to ask.
What if it’s not right for me? All good! Just send an email and we’ll refund you, no questions asked.
Join the non-alc brands growing efficiently
“Your influencer marketing webinar alone gave me the negotiation tips I needed to
save $8,000 on my upcoming campaign.” — Catherine G., Los Angeles, CA
A note from our co-founders
Ever since we opened America’s first booze-free bottle shop, Spirited Away, we’ve been thrilled to watch the growth of the alcohol alternatives space. Now, we’re applying our non-alc know-how—and decades of marketing experience—to help you stand out in an increasingly competitive marketplace.
There are 500+ alcohol alternatives brands on the market today. For every brand that launches, over 85% will fail.
Yes—while it’s easier than ever to launch a non-alc beverage brand, it’s harder than ever to grow one. Most non-alc brands have two challenges with growth:
- Wasting money on an outdated CPG growth playbook (slick PR campaigns and Meta ads won’t cut it anymore!)
2. Wasting time on DIY marketing efforts (you still have a business to run!)
That’s why we launched these resources: to equip emerging non-alc brands with the tools they need to survive and thrive. As career marketers and non-alc industry experts, we’re here to help you every step of the way.
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
