Grow your non-alc brand
Get exclusive resources tailored for early-stage non-alc founders and operators
What's Inside
Database
Assess your competitive landscape with the world’s most extensive non-alc product database:
- 300+ non-alc spirits
- 400+ non-alc wines and proxies
- 250+ non-alc beers and ciders
- 300+ non-alc RTD cocktails
Directories
Get hours of your time back every week. Our directories are tailored for non-alc brand business needs:
- Vetted importers, distributors, agencies, consultants, and more
- Extensive contact lists of content creators, independent retailers, and more
Webinars
Access expert advice without the expert price tag. On-demand webinars on topics like:
- Formulation
- Social media strategy
- Influencer marketing strategy
- IRL brand activation and more
Frequently Asked
Who is this for?
Memberships are designed for pre-launch and early stage non-alc brands. Whether you’re a founder, marketing manager, or consultant, there are resources here for you.
Can I expense this?
Yes! We’ve pre-written an email template to make it easier to ask.
Is there team pricing?
Yes, for teams of three or more, we offer streamlined billing and a discounted rate. Just send an email.
What if it’s not right for me?
All good! Just send an email and we’ll refund you, no questions asked.
I’m a company that caters to non-alc brands. How can I be added to your directories?
Complete this form and we’ll be in touch.
Join the non-alc brands growing
“Your influencer marketing webinar alone gave me the negotiation tips I needed to save $8,000 on my upcoming campaign.” — Catherine G., Los Angeles, CA
A Note From Our Co-Founders
Ever since we opened America’s first booze-free bottle shop, Spirited Away, we’ve been thrilled to watch the growth of the alcohol alternatives space. Now, we’re applying our non-alc know-how—and decades of marketing experience—to help you stand out in an increasingly competitive marketplace.
There are 600+ alcohol alternatives brands on the market today. For every brand that launches, over 85% will fail.
Yes—while it’s easier than ever to launch a non-alc beverage brand, it’s harder than ever to grow one. Most emerging non-alc brands have two challenges with growth:
- Wasting money on an outdated CPG growth playbook (slick PR campaigns and Meta ads won’t cut it anymore!)
- Wasting time on DIY marketing efforts (you still have a business to run!)
That’s why we launched these resources: to equip you with the tools you need to survive and thrive. As career marketers and non-alc industry experts, we’re here to help you every step of the way
Douglas Watters
Co-founder, Dry Atlas
Victoria Watters
Co-founder, Dry Atlas
