Could the key to redefining our drinking culture lie in the accessibility of alcohol alternatives? A recent survey suggests growing interest in sophisticated non-alcoholic options, pointing to a significant shift in consumer preferences. But, there’s still work to be done in making these options more accessible.
The gap between “have tried” and “want to try”
A consumer sentiment survey of over 1,000 Americans revealed a gap between those who have tried certain alcohol alternatives and those who want to try them. While nearly one third of respondents wanted to try alcohol-free spirits and wines, only 6% and 12% had, respectively. Accessibility seems to be a key factor here; the more commonplace alcohol-free beer had no such gap.
It’s important we address this gap, as having alcohol alternatives on hand can be the key to reducing alcohol intake. That’s what a groundbreaking new study from Japan suggests. Importantly, these beverages should be sophisticated enough to help you recreate your typical drinking rituals. Coke or even seltzer water won’t exactly do. That’s why non-alcoholic spirits and wines are particularly interesting to consider.
Bridging the experimentation gap
The alcohol alternatives category has seen tremendous growth recently. With over 1,200 non-alcoholic spirits, wines, and beers on the market today, every drinker can find a sophisticated alternative to their favorite alcoholic beverages. Opting for these alternatives allows you to engage in typical drinking rituals without the downsides of alcohol, leading to healthier lifestyle choices and improved wellbeing.
Fortunately, these options are starting to become more accessible. You can find many of them at Target and Whole Foods locations nationwide, and most are available on Amazon and via other online retailers. If you’re curious to dive deeper before you buy, you can take some time to learn from our guides to non-alcoholic spirits and wines.
What’s next?
The rising availability of alcohol alternatives marks a turning point for those reevaluating their drinking habits. Now, you can redefine your drinking rituals without losing them altogether. As non-alc options become more normalized, we can start to envision a future where alcohol alternatives are the default, not the exception.
Dry Atlas is a media company focused on alcohol alternatives. We deliver non-alc insights, news, and recs to over five million people annually. To stay up to date on all things non-alc, subscribe to our weekly newsletter.
