PARTNER CONTENT: Society De La Rassi
By Steve Jackson, Founder of Society De La Rassi
At Society De La Rassi, we blend the timeless elegance of tradition with the boldness of innovation. Our “Neue Brut” is more than a dealcoholized sparkling wine; it’s a reflection of change, transformation, and turning the past into something new.
In an exciting space where non-alcoholic beverages are increasingly popular, we find something unique about wine. Wine has traditionally carried a story of the land, craftsmanship, and heritage. We believe that dealcoholized wine represents a new chapter in that story: a category of its own, with its own message.
As a lifelong storyteller and filmmaker, I see a new narrative in every bottle. Our process starts with 100% traditionally made Chardonnay. It’s the journey from traditional wine to dealcoholization that mirrors my own personal evolution—a story of growth, change, and renewal.
When alcohol became too much in my life, affecting my health and relationships, I made a change. Our wine undergoes a similar transformation. We use an exclusive vacuum distillation process to dealcoholize the wine at a low temperature. This gently separates the alcohol from the wine, allowing us to preserve the wine’s authentic essence for a crisp yet rounded body.
In our craft, we reintroduce 0.5% of the alcohol back into our wine. As with life, the past does not need to be hidden. It’s those aspects that define the essence of who we are. We believe keeping a trace amount of alcohol—still in line with non-alcoholic standards—adds to the story, enriches the flavor, and creates an enhanced experience without being harmful to the body or mind.
From here, we reintroduce a touch of natural grape must, allowing us to deliver the depth and sophistication of a premium sparkling wine without needing to add sugars from other sources.
Throughout the entire formulation process, care and transparency remain at the forefront of every decision we make. Any ingredients added to our wine solely serve to preserve its quality and consistency, never to alter its flavor. We believe in staying true to the essence of the wine, letting the natural character speak for itself without masking or artificial enhancement.
Change is our ethos. It defines our wine and our message. In a world crowded with choices, dealcoholized wine offers something deeper: a story of transformation and a testament to how we can evolve the past into a future.
As a filmmaker, I’ve spent my life capturing stories on film. Now, through Society De La Rassi, I share a different kind of story. A message in a bottle. It’s one that speaks of change, growth, and embracing life in its truest form.
Neue Brut: An Evolution in Sparkling Wine
Our Neue Brut is crafted from a 2023 Vintage Chardonnay, selected for its crisp citrus notes and vibrant acidity. This balance of aroma and taste are preserved through our vacuum distillation process, which gently removes the alcoholic content while maintaining the wine’s authentic body and essence. The result is a sparkling wine with a crisp yet rounded profile at 0.5% ABV.
To achieve a true Brut style, we meticulously incorporate a precise amount of grape must, ensuring that our wine contains less than 1.2g of sugar per 100ml.
Before corking, we add carbonation to create the bubbles that enhance the flavors, feeling, and aromas, providing the celebratory experience of traditional sparkling wine.
Luxury Without Limits
Through the art of dealcoholization, Society De La Rassi offers the same luxury and effervescence as traditional sparkling wine with our Neue Brut. This modern take on sparkling wine is gluten-free, non-GMO, vegan, and low-calorie, with less than 15 calories per glass. Our grapes are sustainably and ecologically grown, adhering to the EU’s rigorous agricultural standards.
We believe in crafting a wine that reflects our values: luxury, innovation, and change—without limits.
Society De La Rassi’s Neue Brut is available on their website societydelarassi.com. Follow along on Instagram, TikTok, and Pinterest for more updates (@societydelarassi). To get in touch with their concierge customer care team, reach out to society@societydelarssi.com.
