Photo credit: Eli Percy Photo
By Ashley Sunderland, The Sober Curator Contributor
In the ever-evolving landscape of non-alcoholic beverages, (parentheses) emerges as a bold pioneer, challenging our perceptions of what a sophisticated drink can be. This artisanal, vinegar-based botanical beverage is the brainchild of two sober entrepreneurs: Nick, a fermentation enthusiast with sommelier skills, and Tawny, a queer woman in recovery who has been reporting on the sober and sober curious space since 2015.
Before and After
(parentheses) comes in two distinct varieties, each crafted to offer a unique sensory experience.
The “Before” variant is designed to awaken the palate and prepare one for a meal or other sensory experiences. It features an intriguing blend of herbs including gentian (known for its bitter properties), adaptogenic ashwagandha, and the tingling prickly ash. These are complemented by notes of cardamom, citrus, and rose, creating a complex flavor profile that tantalizes the taste buds and stimulates appetite.
In contrast, “After” is formulated to soothe both mind and stomach, perfect for winding down. This calming elixir showcases angelica, lavender, and chamomile, with additional depth provided by woody notes and a subtle smokiness derived from cherry bark, marshmallow root, and black cardamom. The result is a beverage that offers comfort and relaxation without the need for alcohol.
A versatile, complex option
What sets (parentheses) apart in the crowded non-alcoholic market is its versatility and depth of flavor. It can be enjoyed on the rocks, neat, or shaken into creative mocktails. For those seeking an extra dimension, it even accommodates the addition of adult-use tinctures, offering a customizable experience that caters to individual preferences.
The founders’ backgrounds lend credibility and authenticity to the product. Nick’s passion for fermentation and sommelier expertise ensures a beverage that can stand up to scrutiny from even the most discerning palates. Tawny’s experience in the sober community and as a reporter on sober curious trends brings a deep understanding of what this growing demographic seeks in a sophisticated, non-alcoholic option.
More than just a drink
(parentheses) is more than just a drink; it’s a statement. It challenges the notion that sobriety means sacrificing complexity or ritual in one’s drinking experience. By harnessing the power of botanicals and the bite of vinegar, it offers a new paradigm for those seeking to elevate their non-alcoholic repertoire.
In a world where mindful consumption is increasingly valued, (parentheses) stands out as a thoughtful, innovative addition to the non-alcoholic landscape. It offers a sophisticated alternative for those abstaining from alcohol, whether for a night or a lifetime, without compromising on flavor, complexity, or the ritual of drinking. As the sober curious movement continues to gain momentum, (parentheses) is poised to become a staple in bars, restaurants, and home collections alike, proving that non-alc options can be just as rich and flavorful as any traditional spirit.
About the author
Ashley Sunderland is a content creator and contributor to The Sober Curator, a website and social media platform that aims to enrich the lives of people in recovery. For her latest insights, follower her on Instagram.
As with any product containing botanical ingredients, Nick and Tawny responsibly advise consulting a physician for those who are pregnant, nursing, or have concerns about specific herbs. They emphasize that while (parentheses) is not intended to diagnose, treat, cure, or prevent any disease, it excels in its primary purpose: tasting good.
