Trends
Trend Compass: Sobriety as a Status Symbol
In the heart of Silicon Valley, where innovation and disruption are the norms, a new trend has been emerging over the past 12 months: sobriety
Victoria Watters
In the heart of Silicon Valley, where innovation and disruption are the norms, a new trend has been emerging over the past 12 months: sobriety
For the past six months, we’ve been watching a new trend emerge on TikTok: the Sleepy Girl Mocktail. These mocktails, first popularized by creator Gracie
Imagine a vibrant night of conversation, laughter, and dancing, but with a notable absence—alcohol. This is the essence of booze-free partying. While the concept of
Functional beverages have long been on the rise within the ready-to-drink mocktail category. Now, we’re starting to see founders apply the same principles to non-alc