Trends
Trend Compass: THC as an Alcohol Alternative
Alcohol consumption among younger generations is on the decline, but this doesn’t equate to a complete rejection of recreational substances. THC is emerging as a
Victoria Watters
Alcohol consumption among younger generations is on the decline, but this doesn’t equate to a complete rejection of recreational substances. THC is emerging as a
In line with the flex drinking trend, there’s a growing consumer awareness and desire for optionality in alcohol by volume (ABV) levels. This shift reflects
The rise of the term “flex drinking” represents a nuanced shift in beverage choices. Unlike complete abstinence or mindful drinking, which often emphasizes reduced alcohol
The rise of Ozempic, a medication primarily used for weight loss and diabetes management, is subtly reshaping drinking habits. Recent studies and reports indicate that
Gone are the days when travel was synonymous with indulging in alcohol. As health consciousness rises and social norms evolve, the non-alc wave is sweeping
Non-alc brands are increasingly visible in sports, with industry giants like Guinness and Heineken leading the way. These brands are leveraging their non-alc variants to