Articles

In the expanding world of alcohol alternatives, an interesting trend is bubbling up: the rise of non-alcoholic ciders. While non-alc beers have enjoyed a surge

With alcohol sales plateauing, Big Alcohol is increasingly betting on non-alc. Non-alcoholic variants of traditional beers, spirits, and even hard seltzers are on the rise,

The early days of non-alc saw distilled beverages and one-for-one alcohol replacements. Think Seedlip, Lyre’s, and Ritual. These brands—still growing rapidly today—laid the foundation for

Ocean-based beverages are starting to… make waves. Defined by their inclusion of ingredients like ocean minerals and sea moss, these drinks are not just a

In 2024, the most prominent theme in drinking behavior will be a blurred line between alcoholic and non-alcoholic beverages. Why? Three related trends are converging,

Sobriety is gaining momentum across American campuses, slowly reshaping the traditional narrative of college drinking culture. At institutions like Stanford University, the concept of “equally