By Marina Castillo, Co-Founder, The Modern Mocktail Alternating alc with non-alc may seem like the perfect moderation strategy, but when it comes to functional
In the expanding world of alcohol alternatives, an interesting trend is bubbling up: the rise of non-alcoholic ciders. While non-alc beers have enjoyed a surge
With alcohol sales plateauing, Big Alcohol is increasingly betting on non-alc. Non-alcoholic variants of traditional beers, spirits, and even hard seltzers are on the rise,
The early days of non-alc saw distilled beverages and one-for-one alcohol replacements. Think Seedlip, Lyre’s, and Ritual. These brands—still growing rapidly today—laid the foundation for
Ocean-based beverages are starting to… make waves. Defined by their inclusion of ingredients like ocean minerals and sea moss, these drinks are not just a
In 2024, the most prominent theme in drinking behavior will be a blurred line between alcoholic and non-alcoholic beverages. Why? Three related trends are converging,
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