Strategy

What Are Alcohol Alternatives?

If you work in this category long enough, you realize the language hasn’t caught up to the products. “Non-alcoholic” was sufficient when the section at the grocery store held O’Doul’s and maybe an overly sweet sparkling cider. But today’s landscape

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Beers

The Celebrity-Backed Non-Alc Beer Boom

Non-alcoholic beer has quietly become one of the most dynamic corners of the global drinks market, and celebrities have taken notice. According to IWSR, non-alcoholic beer is projected to overtake ale as the world’s second-largest beer category this year. While

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Functional

Sip the Experience: Inside LOKI’s Cultural Takeover

Presented by LOKI   When LOKI first launched in 2021, the THC-infused beverage category was barely finding its legs. “Infused” meant experimental. “Low-dose” wasn’t yet a mainstream term. And while others focused on milligrams, LOKI asked a different question entirely:

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Strategy

Non-Alc in the GLP-1 Era

Weight loss drugs have changed a lot more than waistlines. As prescriptions for Ozempic, Wegovy, and Mounjaro skyrocket (more than 5 million Americans are already taking them, with projections of 30 million by 2030), their ripple effects are moving far

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