Stay Ahead on Non-Alc
Join 6,000+ professionals tracking the business of alcohol alternatives. Our newsletter delivers news, insights, and resources to give you an edge.
Browse articles
Featured articles
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...
What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...
Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...
Latest articles
The Signals Shaping Non-Alc’s Future: A Conversation with Aplós’ Co-Founder
The alcohol alternatives category is growing faster than anyone could have anticipated, and Aplós has been at the center of that ...
15 Emerging Non-Alc Founders to Watch in 2026
The alcohol alternatives category is entering a new phase. Long gone are the days of questioning demand and proving legitimacy; now, ...
Inside Stursi’s Ritual-First Approach to Non-Alc
Presented By: Stursi Many non-alcoholic brands lean into wellness, but Stursi was built on culture. What started as two sisters ...
Explore categories
Our Contributors
After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.
— Douglas and Victoria Watters, Co-Founders of Dry Atlas
Sam Bail
Founder, Third Place Bar
Dr. Janine Kreft
Clinical Psychologist and Founder, Kreft's Couch
Fiona Hepher
Founder, Sansorium
Laura Silverman
Founder, Zero Proof Nation
