Articles
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to manufacture, shelf-stable, and something that consumers keep coming back for. That’s where Michael Colangelo, flavor chemist and founder of
A Toast to the Details: Society De La Rassi’s Expanding Vision for Luxury in Non-Alcoholic Wine
When Society De La Rassi introduced its first bottle, a Spanish Chardonnay reimagined as a non-alcoholic sparkling Neue Brut, it made a confident statement: non-alc wine can belong on the top shelf. This wasn’t a startup chasing a trend.
Should Non-Alc RTDs Align with Premium Sodas?
It’s a question founders are increasingly raising to us: should some non-alcoholic ready-to-drink (RTD) brands be positioning themselves more like premium sodas? For brands selling through non-alc bottle shops, it might not feel urgent. But for those navigating mass retail
Caffeine in the Non-Alc Aisle: Why More Brands Should Wake Up to Coffee
Despite its near-universal appeal and functional versatility, coffee remains a surprisingly underused ingredient in non-alcoholic beverages. Especially when you consider the numbers: coffee accounts for nearly 70% of all caffeine consumption in the U.S. and 64% of adults consume caffeinated
Meet the French Non-Alc Sparkling Rosé Reimagining Celebration
Partner Content: BEAU VIVA In recent years, the way people celebrate has started to shift. What once centred around alcohol is now shaped by balance and intention. And while many new non-alcoholic products have entered the market to meet
The Language of Non-Alc: Is It Time for a New Category Name?
In the past ten years, adult non-alcoholic beverages have gone from a curiosity to a category with real staying power. Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide this year, and platforms like DoorDash have
