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non-alc category

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Featured articles

Six Common Mistakes Non-Alc Brands Should Avoid

There was a time when being a non-alc brand was novel enough—you didn’t need to go the extra mile. Those days ...

Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond

Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...

What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo

The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...

Latest articles

THC as an Alcohol Alternative

Alcohol consumption continues to decline among younger generations, but that doesn’t mean we’re seeing a sober revolution. Instead, it’s a shift ...

Building a Functional Beverage that Works: Insights From Michael Colangelo

Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...

A Toast to the Details: Society De La Rassi’s Expanding Vision for Luxury in Non-Alcoholic Wine

  When Society De La Rassi introduced its first bottle, a Spanish Chardonnay reimagined as a non-alcoholic sparkling Neue Brut, it ...

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Our Contributors

After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.

— Douglas and Victoria Watters, Co-Founders of Dry Atlas

Sam Bail

Founder, Third Place Bar

Dr. Janine Kreft

Clinical Psychologist and Founder, Kreft's Couch

Fiona Hepher

Founder, Sansorium

Laura Silverman

Founder, Zero Proof Nation

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