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Featured articles
Six Common Mistakes Non-Alc Brands Should Avoid
There was a time when being a non-alc brand was novel enough—you didn’t need to go the extra mile. Those days ...
Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...
What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...
Latest articles
THC as an Alcohol Alternative
Alcohol consumption continues to decline among younger generations, but that doesn’t mean we’re seeing a sober revolution. Instead, it’s a shift ...
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...
A Toast to the Details: Society De La Rassi’s Expanding Vision for Luxury in Non-Alcoholic Wine
When Society De La Rassi introduced its first bottle, a Spanish Chardonnay reimagined as a non-alcoholic sparkling Neue Brut, it ...
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Our Contributors
After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.
— Douglas and Victoria Watters, Co-Founders of Dry Atlas
Sam Bail
Founder, Third Place Bar
Dr. Janine Kreft
Clinical Psychologist and Founder, Kreft's Couch
Fiona Hepher
Founder, Sansorium
Laura Silverman
Founder, Zero Proof Nation
