Stay smart on the
non-alc category
Everything you need to know about the business of alcohol alternatives.
Join the 6,000+ industry insiders who read our newsletter every Wednesday.
Browse articles
Featured articles
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...
What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...
Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...
Latest articles
Mapping the Future of Mindful Drinking: Inside NA Beer Finder
When Tim Katzgrau quit drinking, his personal passion turned into a business opportunity. What started as a personal list of local ...
This Beverage Brand Recovered Over $10K in a Single Chargeback
Partner Content: Glimpse Chargebacks are one of those hidden drains that can quietly erode a growing beverage brand’s cash flow. ...
I Went to New York’s First Zero-Proof Festival: Here’s Why Non-Alc Isn’t Going Anywhere
By Sam Hindman, Content Strategist, Dry Atlas I’ll be honest: I walked into Drinks With Benefits at The Altman Building ...
Explore categories
Our Contributors
After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.
— Douglas and Victoria Watters, Co-Founders of Dry Atlas
Sam Bail
Founder, Third Place Bar
Dr. Janine Kreft
Clinical Psychologist and Founder, Kreft's Couch
Fiona Hepher
Founder, Sansorium
Laura Silverman
Founder, Zero Proof Nation
