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non-alc category
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Featured articles
Building a Functional Beverage that Works: Insights From Michael Colangelo
Functional beverage founders know: the idea is the easy part. The hard part is making sure your product is feasible to ...
What Do Investors Actually Look for in Non-Alc Brands? A Conversation with Jeff Cantalupo
The non-alc beverage space is changing fast, and not every brand is keeping up. New trends pop up by the dozen: ...
Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond
Gen Z is drinking less alcohol than previous generations. That much, we know. But the why behind this trend is more ...
Latest articles
How Do Consumers Really Feel About Non-Alc?
In The New Consumer’s recent survey of thousands of Americans, participants were asked to rank nearly 100 food and beverage items ...
Sports Venues Need to Catch Up on Non-Alc
For a growing share of eventgoers, there appears to be a recurring issue: the increasing number of non-alc options offered at ...
What a Recession Could Mean for Non-Alc Brands
When the economy slows, consumer behavior shifts. Bars get quieter and restaurant reservations dwindle. But, the desire for social connection and ...
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Our Contributors
After opening America’s first booze-free bottle shop, Spirited Away, we set out to demystify the non-alc space for drinkers worldwide with Dry Atlas. We couldn’t do it without our expert contributors.
— Douglas and Victoria Watters, Co-Founders of Dry Atlas
Sam Bail
Founder, Third Place Bar
Dr. Janine Kreft
Clinical Psychologist and Founder, Kreft's Couch
Fiona Hepher
Founder, Sansorium
Laura Silverman
Founder, Zero Proof Nation
