{"id":15404,"date":"2023-12-12T02:25:19","date_gmt":"2023-12-12T07:25:19","guid":{"rendered":"https:\/\/dryatlas.com\/staging\/?p=15404"},"modified":"2023-12-14T02:38:58","modified_gmt":"2023-12-14T07:38:58","slug":"industry-landscape-non-alcoholic-white-claw","status":"publish","type":"post","link":"https:\/\/dryatlas.com\/staging\/articles\/industry-landscape-non-alcoholic-white-claw\/","title":{"rendered":"Industry Landscape: Week of Dec 11, 2023"},"content":{"rendered":"<h2><span style=\"font-size: 14pt;\">White Claw launches non-alc variant<\/span><\/h2>\n<p>White Claw, a brand synonymous with the hard seltzer boom, has taken a surprising turn by launching White Claw 0%. The line features four flavors, each a non-alcoholic twist on some of White Claw&#8217;s most popular seltzers. The launch has garnered primarily negative reactions from the CPG community. Experts Andrea Hernandez and Nate Rosen, for example, expressed criticism, suggesting that the non-alcoholic market has lost the plot and that \u201cwe can only go down from here.\u201d Our Dry Atlas community is more open to such extensions from Big Alcohol brands, with 63% saying their entry into non-alc is a good thing: \u201cWhether we like it or not, Big Alcohol&#8217;s endorsement of NA de-stigmatizes the choice to stay sober for a night, a week or a lifetime.\u201d Time will tell whether consumers will embrace or reject White Claw\u2019s foray.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\">Little Saints removes CBD<\/span><\/h2>\n<p>Little Saints has reformulated its plant-based mocktails, removing CBD and pivoting to a more potent organic reishi mushroom extract. Their reishi mushroom extract is nearly 700 times more potent than average reishi powder, promising an effective relaxation experience for consumers. Early feedback has been enthusiastic, with tasters commending the enhanced flavors and the positive effects of the revamped mocktails. The new formulation also comes at a more accessible price point, with a 12-pack now available for $60, a reduction from the previous $66. Founder Megan Klein cited \u201cthe nonsensical hurdles that continue to surround CBD\u201d as one challenge with her prior formulation.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\">Diageo champions moderation with new campaign<\/span><\/h2>\n<p class=\"last-child\">Diageo has launched <span style=\"text-decoration: underline; color: #000080;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/www.diageo.com\/en\/esg\/positive-drinking\/moderate-drinking\" target=\"_blank\" rel=\"noopener\">a new campaign<\/a><\/span> focused on promoting moderate drinking. This initiative is part of their broader corporate responsibility plan, &#8220;Society 2030: Spirit of Progress,&#8221; which aims to change the way the world drinks for the better. The campaign seeks to break outdated perceptions about responsible drinking and moderation, emphasizing that it&#8217;s possible to savor every moment of an occasion without compromising on fun. The campaign offers practical tips for moderate drinking, such as staying hydrated, spacing alcoholic drinks with glasses of water, measuring alcohol servings accurately, choosing non-alcoholic options, and pausing for food to slow down alcohol absorption.<\/p>\n<p>&nbsp;<\/p>\n<p>Get the latest industry developments in your inbox.\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" title=\"\u200c\" href=\"https:\/\/mailchi.mp\/dryatlas\/the-navigator-signup\" target=\"_blank\" rel=\"nofollow noopener noreferrer ugc\">Subscribe to The Navigator<\/a><\/span><\/span>, our weekly newsletter tailored for non-alc brand founders and operators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>White Claw launches non-alc variant White Claw, a brand synonymous with the hard seltzer boom, has taken a surprising turn by launching White Claw 0%. The line features four flavors, each a non-alcoholic twist on some of White Claw&#8217;s most popular seltzers. The launch has garnered primarily negative reactions from the CPG community. Experts Andrea [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":15407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"class_list":["post-15404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non-Alc Industry Landscape: Week of Dec 11, 2023<\/title>\n<meta name=\"description\" content=\"Explore the latest trends in the beverage industry with White Claw launching a non-alcoholic line, Little Saints removing CBD for reishi mushroom extract, and Diageo&#039;s campaign for moderate drinking. White Claw 0% faces mixed reactions, while Little Saints&#039; new formulation receives positive feedback. Diageo&#039;s campaign, part of &#039;Society 2030&#039;, encourages responsible alcohol consumption with practical tips. Dive into these industry shifts and consumer responses in our detailed article.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Landscape: Week of Dec 11, 2023\" \/>\n<meta property=\"og:description\" content=\"Explore the latest trends in the beverage industry with White Claw launching a non-alcoholic line, Little Saints removing CBD for reishi mushroom extract, and Diageo&#039;s campaign for moderate drinking. White Claw 0% faces mixed reactions, while Little Saints&#039; new formulation receives positive feedback. Diageo&#039;s campaign, part of &#039;Society 2030&#039;, encourages responsible alcohol consumption with practical tips. 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