{"id":15364,"date":"2023-12-06T07:20:51","date_gmt":"2023-12-06T12:20:51","guid":{"rendered":"https:\/\/dryatlas.com\/staging\/?p=15364"},"modified":"2023-12-06T07:40:39","modified_gmt":"2023-12-06T12:40:39","slug":"industry-landscape-ghia-berry-aperitif-launch","status":"publish","type":"post","link":"https:\/\/dryatlas.com\/staging\/articles\/industry-landscape-ghia-berry-aperitif-launch\/","title":{"rendered":"Industry Landscape: Week of Dec 4, 2023"},"content":{"rendered":"<h2><span style=\"font-size: 14pt;\">Ghia launches Berry Aperitif<\/span><\/h2>\n<p>Ghia has expanded its product range with <span class=\"il\">the<\/span> introduction of a new flavor, <a href=\"https:\/\/dryatlas.com\/staging\/beverages\/product\/ghia-berry-aperitif\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #000080;\">Berry<\/span><\/a>. This latest offering builds on <span class=\"il\">the<\/span> success of their <span style=\"text-decoration: underline;\"><span style=\"color: #000080;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/dryatlas.com\/staging\/beverages\/product\/ghia-mediterranean-aperitif\/\" target=\"_blank\" rel=\"noopener\">original aperitif<\/a><\/span><\/span>, which launched in 2020. Berry is a blend of natural strawberry juice, fermented jasmine green tea, and black currant juice, delivering a nuanced balance of sweet and dry notes. Ghia invested over two years in R&amp;D to achieve a unique flavor profile that complements a wide range of culinary experiences. <span class=\"il\">The<\/span> aperitif&#8217;s complexity is enhanced by an array of botanicals, including holy basil, chamomile, honeysuckle, clove, cardamom, and orange blossom. It\u2019s less bitter than Ghia\u2019s hero product (founder Melanie Masarin noted in a recent interview that only about 25% of Americans like bitter flavor profiles).<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\">Target launches non-alc in partnership with S\u00e8chey<\/span><\/h2>\n<p>S\u00e8chey, <span class=\"il\">the<\/span> Charleston-based non-alc retailer, has announced a significant partnership with Target, bringing an exclusive assortment of non-alc brands to select stores nationwide. This curated collection currently features <span style=\"text-decoration: underline; color: #000080;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/dryatlas.com\/staging\/beverages\/?prod_name=Ghia\" target=\"_blank\" rel=\"noopener\">Ghia<\/a><\/span>, <span style=\"text-decoration: underline; color: #000080;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/dryatlas.com\/staging\/beverages\/?prod_name=Kin%20Euphorics\" target=\"_blank\" rel=\"noopener\">Kin Euphorics<\/a><\/span>, <span style=\"text-decoration: underline; color: #000080;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/dryatlas.com\/staging\/beverages\/?prod_name=surely\" target=\"_blank\" rel=\"noopener\">Surely<\/a><\/span>, <span style=\"text-decoration: underline; color: #000080;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/dryatlas.com\/staging\/beverages\/?prod_name=nope+-+\" target=\"_blank\" rel=\"noopener\">NOPE<\/a><\/span>, and <span style=\"text-decoration: underline; color: #000080;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/dryatlas.com\/staging\/beverages\/?prod_name=de+soi\" target=\"_blank\" rel=\"noopener\">De Soi<\/a><\/span>. <span class=\"il\">The<\/span> partnership marks a notable expansion in <span class=\"il\">the<\/span> availability and accessibility of non-alc options, underscoring <span class=\"il\">the<\/span> growing consumer interest in non-alc options. According to a recent survey by <span class=\"il\">The<\/span> New Consumer, Americans say that retail stores are their top source for non-alc brand discovery.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\">Partake Brewing partners with APP<\/span><\/h2>\n<p><span class=\"il\">The<\/span> Association of Pickleball Players (APP) has announced a new partnership with <span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" href=\"https:\/\/dryatlas.com\/staging\/beverages\/?prod_name=partake\" target=\"_blank\" rel=\"noopener\">Partake Brewing<\/a><\/span><\/span>, naming it <span class=\"il\">the<\/span> official non-alc beer of <span class=\"il\">the<\/span> APP Tour. <span class=\"il\">The<\/span> partnership is highlighted by <span class=\"il\">the<\/span> introduction of <span class=\"il\">the<\/span> Partake Community Hero Award, a new initiative to acknowledge individuals who have significantly contributed to their local pickleball communities. This award will be presented at each 2024 APP Tour stop. At all 2024 APP Tour events, attendees aged 21 and over will have <span class=\"il\">the<\/span> opportunity to sample various Partake Brewing products.<\/p>\n<p>&nbsp;<\/p>\n<p>Get the latest industry developments in your inbox.\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\"><a style=\"color: #000080; text-decoration: underline;\" title=\"\u200c\" href=\"https:\/\/mailchi.mp\/dryatlas\/the-navigator-signup\" target=\"_blank\" rel=\"nofollow noopener noreferrer ugc\">Subscribe to The Navigator<\/a><\/span><\/span>, our weekly newsletter tailored for non-alc brand founders and operators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ghia launches Berry Aperitif Ghia has expanded its product range with the introduction of a new flavor, Berry. This latest offering builds on the success of their original aperitif, which launched in 2020. Berry is a blend of natural strawberry juice, fermented jasmine green tea, and black currant juice, delivering a nuanced balance of sweet [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":15361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"class_list":["post-15364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non-Alc Industry Landscape: Week of Dec 4, 2023<\/title>\n<meta name=\"description\" content=\"Discover Ghia&#039;s latest Berry Aperitif, a unique blend of natural ingredients offering a perfect balance of sweet and dry notes. Learn about Target&#039;s groundbreaking partnership with S\u00e8chey, introducing an exclusive range of non-alc brands, including Ghia, in select stores nationwide. Plus, explore Partake Brewing&#039;s collaboration with the Association of Pickleball Players (APP) as their official non-alc beer, featuring the new Partake Community Hero Award. Stay informed on the latest trends and innovations in the non-alcoholic beverage industry.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Landscape: Week of Dec 4, 2023\" \/>\n<meta property=\"og:description\" content=\"Discover Ghia&#039;s latest Berry Aperitif, a unique blend of natural ingredients offering a perfect balance of sweet and dry notes. Learn about Target&#039;s groundbreaking partnership with S\u00e8chey, introducing an exclusive range of non-alc brands, including Ghia, in select stores nationwide. Plus, explore Partake Brewing&#039;s collaboration with the Association of Pickleball Players (APP) as their official non-alc beer, featuring the new Partake Community Hero Award. 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