It’s because they… don’t want to. When Gallup asked in an open-ended question to cite the main reason American non-drinkers don’t drink alcohol, the top answer was that they simply have no desire to or don’t want to (24%). The second most-cited reason? That they don’t care for it, at 16%. Health concerns were third on the list.
I’m curious if this data tells us anything about why flex drinkers choose not to drink when they do. I recently surveyed Dry Atlas readers who also drink alcohol, and physical and mental health topped the list. Three-quarters cited these as motivations for opting for non-alc bevs.
One respondent reminded me that non-alc is not just about what you’re avoiding. It’s also about what you’re gaining. Her primary motivation was “to try new things and find new taste sensations!”
For more from Victoria, follow her on TikTok.
Dry Atlas is a media company focused on alcohol alternatives. We deliver non-alc insights, news, and recs to over five million people annually. To stay up to date on all things non-alc, subscribe to our weekly newsletter.
