Ghia launches Berry Aperitif
Ghia has expanded its product range with the introduction of a new flavor, Berry. This latest offering builds on the success of their original aperitif, which launched in 2020. Berry is a blend of natural strawberry juice, fermented jasmine green tea, and black currant juice, delivering a nuanced balance of sweet and dry notes. Ghia invested over two years in R&D to achieve a unique flavor profile that complements a wide range of culinary experiences. The aperitif’s complexity is enhanced by an array of botanicals, including holy basil, chamomile, honeysuckle, clove, cardamom, and orange blossom. It’s less bitter than Ghia’s hero product (founder Melanie Masarin noted in a recent interview that only about 25% of Americans like bitter flavor profiles).
Target launches non-alc in partnership with Sèchey
Sèchey, the Charleston-based non-alc retailer, has announced a significant partnership with Target, bringing an exclusive assortment of non-alc brands to select stores nationwide. This curated collection currently features Ghia, Kin Euphorics, Surely, NOPE, and De Soi. The partnership marks a notable expansion in the availability and accessibility of non-alc options, underscoring the growing consumer interest in non-alc options. According to a recent survey by The New Consumer, Americans say that retail stores are their top source for non-alc brand discovery.
Partake Brewing partners with APP
The Association of Pickleball Players (APP) has announced a new partnership with Partake Brewing, naming it the official non-alc beer of the APP Tour. The partnership is highlighted by the introduction of the Partake Community Hero Award, a new initiative to acknowledge individuals who have significantly contributed to their local pickleball communities. This award will be presented at each 2024 APP Tour stop. At all 2024 APP Tour events, attendees aged 21 and over will have the opportunity to sample various Partake Brewing products.
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